Deciding to start a business is an unusual decision. It’s often considered irrational and yet for many it’s the best decision they’ve ever made. So we asked folks to think back to when they were starting their businesses and to tell us about their decision making process.

Atinuke Solanke | Transformational Life Coach

The thought process behind starting my own business was deeply rooted in my personal journey of loss, struggle, and ultimately, healing and transformation. I experienced one of the greatest pains imaginable—the loss of my son. This profound grief left a void in my heart and soul that seemed insurmountable. I was also in a long, unhappy marriage, feeling miserable and trapped. The constant emotional turmoil affected every aspect of my life, from my self-esteem to my ability to raise my children in a loving and supportive environment. Read more>>

Rain Howlett | Mobile Plastic Surgery Recovery Provider BSN

Damn! It took you 8 years to get your Bachelors in Nursing degree, You Graduate on 4/2020 right when the entire world shut down due to COVID! Your a single mother of 3 girls, COVID robbed you of walking across the stage. This was your way out of the struggle! You just got laid off, new graduate but no money! What do you do now! I sat for months stressed and depressed until it hit me. After I stop letting Fear of COVID control me, I went for my first job as a new grad nurse, I worked in PACU as a Recovery Plastic Surgery Nurse and the Patients kept asking me, can they take me home to care for them! Read more>> 

Tuesday Coffman | All-Natural Hair Care Product Creator

Starting my own all-natural hair care line was a deeply personal decision rooted in my own health journey. As a survivor of a stroke and brain aneurysm, I faced significant challenges with my health, including the thinning and dullness of my hair. Throughout my recovery, I searched for hair care products that were gentle, natural, and effective, but I couldn’t find exactly what I needed on the market. This gap in suitable products prompted me to embark on creating my own hair care line. My thought process was driven by a desire to fill this void, not just for myself but for others who might be facing similar challenges. Read more>>

Brandon Stewart | Automotive Consultant and all around car lover

The process for me starting my own business was being able to provide a top notch service to people without them having to break the bank to get it. In my industry a lot of people pay top dollar just to receive mediocre service and I always wanted to change that narrative Read more>>