We had the good fortune of connecting with Arias Limuel and we’ve shared our conversation below.
Hi Arias, we’d love to hear more about how you thought about starting your own business?
My inspiration for creating an agency involved looking for impactful ways to build a platform outside of myself. I was never wired for a 9-5, and can only reach a creative ceiling when working under someone else’s dreams. I did however, use those 9-5 skills to structure a few business administrative models to successfully catapult ASE. In addition, my overall objective to assist other minorities, who’d like to penetrate sports and entertainment market, would not have been fulfilled at its highest capacity if my agency was for me alone. When COVID hit, I said to myself “okay, its time to build more opportunities for professionals of color. How can I help others chase their dreams and get paid too?”.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
A-List Sports and Entertainment is a public-relations agency specializing in media story-telling, branding, philanthropy, cause-marketing and events. What sets ASE apart from many PR groups lies within our core values, we put our clients and their community first. We aren’t too concerned with the status and fame side of athleticism, and very rarely do we highlight what’s happening on the field or court. We do, however merge sports avenues with lifestyle, which allows us to get super creative and steer away from traditional journalism. It is not easy navigating a business in an industry that’s ever-changing daily, we overcome many of our obstacles by understanding the humanized stories behind our clients. ASE overall has learned that if we focus on work-ethic and authenticity, the rest will follow.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is such a funny topic, because I am rarely home! I would definitely say, I shy away from the party scene and would recommend trendy affordable eateries or some shopping. I live in River Oaks, so its easy to meet the girls for Happy Hour at Mastro’s or get a massage at the Post Oak Hotel Spa. But then Houston also has amazing areas for relaxation like their new Eastern Glades Park or get some southern comfort energy in the Third Ward area at Raggae Hut for dinner. Houston has everything, its just so diverse. I think the most exciting area for me would actually be Pearland area. You can ride horse and go strawberry picking, its pretty magical. Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to the angels on Earth God has placed in my life. Each encouraging message, act of service, or answered phone call in crisis is what helps ASE continue to grow and develop effortlessly.
Instagram: Business Page: @alistpublicrelations CEO Personal Page: @ariaslimuel
Linkedin: Business: A-List Sports and Entertainment CEO: Arias Limuel
Twitter: Business: @alistpublicrelations CEO: @ariasslimuel
Facebook: CEO: Arias Limuel
Photographers: Javeon Butler, JLaray Media @j.laray (All White In-Studio Vintage Champagne Glass “Toast” Photo) Lottie Spears, Green Rebel Photos @Greenrebelphotos (Launch Party Photos) LaTronn Waiters, 7PM Studios @7pm_studios (All-White background in-Studio solo and group photos)