Meet Christi Cuesta | Marketing & Sales Manager

We had the good fortune of connecting with Christi Cuesta and we’ve shared our conversation below.

Hi Christi, what is the most important factor behind your success?
For me, it’s understanding our clients and delivering a personal experience. J&M Jewelry has built its reputation on high-quality custom designs, and I work hard to make sure that’s reflected in everything we do—from marketing to packaging. We’re also always evolving, integrating emerging technologies like 3D viewers to give our clients the best representation of our pieces. This combination of innovation and a commitment to creating unique, meaningful jewelry ensures that we stay ahead while maintaining our personal touch.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I believe what sets me apart from others is my adaptability. In the fast-paced world of marketing, especially for a luxury brand like J&M Jewelry, being able to pivot, innovate, and evolve with trends is essential—and it’s something I’ve embraced throughout my career.

I’m incredibly excited about what 2025 holds, as it marks a huge milestone: J&M Jewelry’s 20th anniversary. This year, we’re on the brink of significant growth, and being part of that evolution is both an honor and a thrill. Personally, I feel like I’m just getting started. Over the years, I’ve learned so much from working with J&M Jewelry, and I know there’s still so much more to learn and accomplish as the company continues to expand. It’s exciting to grow alongside the brand and contribute to its legacy.

My journey to where I am today wasn’t always easy. Starting as an intern, I worked part-time while finishing my degree at Texas State University and eventually stepped into my role as marketing manager. Along the way, I faced challenges, like being the youngest in the room or learning how to adapt to new technologies and market demands. What got me through those moments was a relentless passion for what I do and an incredible support system. That passion has fueled my drive, and I’ve realized that while having great employees is valuable, having people who genuinely care about the brand and its success is priceless.

What I want people to know about me, and more importantly about J&M Jewelry, is that our mission has always been about delivering the best quality jewelry at the best prices. We don’t believe you should pay for a name—you should pay for the craftsmanship and quality of the piece you’re investing in. Our story is one of dedication, innovation, and a deep commitment to serving our clients.

As we step into 2025, I couldn’t be prouder of where we’ve come from and where we’re going. J&M Jewelry is not just a brand; it’s a promise to our clients, and I’m grateful to play a role in shaping its future.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d start by taking them to Voodoo Doughnuts and Home Slice Pizza for a fun and casual food stop, then head to Eleanor Tinsley Park for a big picnic with stunning views of the city. If they were new to Houston, I’d take them to the Science Museum to explore some fascinating exhibits, then end the day with drinks at 77 Degrees for great cocktails and a fantastic rooftop view.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely! I wouldn’t be where I am today without the incredible support system around me. First, I want to shout out my parents for their endless encouragement and for instilling in me the confidence that i can do anything i put my mind towards. My boyfriend has also been a rock for me. He has been there since the beginning of my journey with J&M Jewelry as an intern, transitioned with me as I went part-time to finish my bachelor’s at Texas State University, and now supports me in my role as a full-time marketing manager for the past year and a half. It’s made such a difference knowing I have his unwavering support.

I also want to thank Texas State University. Without my time there, I wouldn’t have connected with alumni and CEO of J&M Jewelry, Cory Moore, who has given me endless opportunities to grow and learn. Finally, my team at J&M Jewelry deserves recognition for trusting my vision as a marketing manager, and to the mentors who’ve guided me along the way, I’m deeply grateful for the wisdom they’ve shared.

Website: https://www.jandmjewelry.com

Instagram: https://www.instagram.com/jandmjewelry/

Linkedin: https://www.linkedin.com/company/jandmjewelry/

Facebook: https://www.facebook.com/JandMJewelry

Youtube: https://www.youtube.com/@jandmjewelry

Image Credits
J&M Jewelry