We had the good fortune of connecting with Emmanuel “Love” Davidson and we’ve shared our conversation below.

Hi Emmanuel, what is the most important factor behind your success?
The most important factor behind the success of my brand “Rather Unique Music Group” was never giving up, Staying relentless and my strong Faith in God. Those are the strong keys to my company’s growth and brand.

Alright, so let’s move onto what keeps you busy professionally?
Well it’s been a very very long journey. Blood, Sweat, and Tears. There’s so much to say. I’m not going to sit here and make up any story. I have to tell the truth because people never see what we as Entrepreneur’s or even Humans go through to get to where we need to go on our life’s purpose.

We all have our own unique story but I was always a dreamer since a kid like many people and I believed in manifesting exactly what you want in life. From me being young working for Badboy Records, to me songwriting for artists, tour managing, and being behind the scenes in this music business making a lot of things happen on every scale, to me owning my own Record Company. I manifested all those things and many more things in my life.

Many people have over looked my talent and doors closed on me. Phone calls ignored, people jealous because you are gifted In so many ways etc. One would think to give up, but no I kept going even if the light was red. I had a vision and when you have a vision it’s either you going to make it happen or you will let it fade away, but I choose to keep going. Foot on the gas no breaks.

Yes I felt like throwing In the towel. Depression kicks in and anxiety, but my faith in God and my strong confidence in myself and what he called me to do made me not give up. Most people don’t know my complete story and maybe I will share it someday but music has always been my lifeline and gateway in life and has taken me many places I would never imagine. Being able to meet many influential people that have shaped my career. I’ve always been a student of this music game. I’ve learned by watching, reading and applying some methods that I learned Into my own company. “Rather Unique Music Group”.

We are an independent record company/Artists management company. I decided to start my own record label to give independent musicians, artists, and creatives who don’t know the business an outlet to express themselves freely and show them what it is to be artists. I love being hands on with each of my artists and at RUMG we start from the ground up and build every artists up to there true potential. I’m thankful for such a great team I have and everyone of my artists who follow in my leadership and trust me with there careers. Every creative is Unique in there own way. RUMG is more than a brand. Where Helping one artists at a time to accomplish there dreams. I would say to everyone, you only here for a short period. One life make it count and know that “ Your Only Limit Is You.”

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hmm depends!! In Houston I am usually out on Westheimer thrift shopping. They have a few cool thrift stores and cool shops. One of my favorite thrift stores is Lofi. Hands down. Place to eat is my favorite vegan spot “Korny Vibes” and “Soul Food Vegan”. A nice sports bar with great music you will enjoy is “Prospect Park” either the one on the north side or south side. I also love hanging around my exclusive spots can’t give you all my locations lol.

A lot of time I love spending time in nature. I’m really not a party guy like that, but love going out to the country side. Texas has so much greenery and land. It’s a part of my piece being able to stay connected to life’s energy.

If your coming to H-Town. You will never be bored or disappointed. Southern hospitality is the core of the south and what makes H-Town diverse and energetic in its own way. There is always something to do. It’s really what your into.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
When I started in the music business I started with Badboy Records and was given an opportunity of a lifetime by my family Daniel “Skid” Mitchell which I’m forever grateful for him. There I meet two Legendary songwriters/producers Jack Knight and the late great Static Major and they became my mentors at the time. I remember when Jack Knight gave me his last copy of his songwriting book and in his book was the fundamentals of songwriting. I soaked up all the knowledge from these guys and carved my own path. There’s been other mentors on my path to my purpose as well that I will mention sometime. I just wanna say Thank you so much to all who has helped me along my musical journey.

Website: www.Ratheruniquemusic.com

Instagram: @Ratheruniquemusic

Other: Email: Ratheruniquemg@gmail.com Personal IG @Loveislifesgift

Image Credits
@Princehamadi @maniccomp

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