We had the good fortune of connecting with Florencia De La Torre and we’ve shared our conversation below.

Hi Florencia, what was your thought process behind starting your own business?
I really enjoyed working in the jewelry industry and connecting with clients when I worked for other jewelry stores. I didn’t really see myself loving another industry this much, so I decided to slowly start building my own business and putting all the ideas I had into play.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Flawless Diamonds is a full service jewelry store catered to the modern client. We carry beautiful finished gold and diamond jewelry.

My passion has always been custom design and I definitely pride myself in that. Our custom design service really sets us apart from the rest with our quicker turn around time, very competitive pricing, great quality and transparency. We walk you through every step until the design is exactly what you envisioned when you walked in and update you throughout the entire process.

My journey has been “slow and steady”. In 2016 I started my business as a concierge jeweler. I worked by appointment this way while I built my clientele from 2016-2022. But it wasn’t until 2020 that I moved into my first very small show room.

I always dreamed of having my own beautiful store but I didn’t want to rush the process. So once all the stars aligned and I felt that it was the right moment, in January 2022, I decided to take that step and opened the Flawless Diamonds store front in October.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a shootout to my extremely supportive husband. He has always been my #1 fan and is always there when I need him from handy man, to sales help. He’s an amazing father and husband. Flawless Diamonds wouldn’t have made it this far without him.

Website: www.flawlessdiamondstx.com

Instagram: @flawlessdiamondstx

Facebook: Flawless Diamonds

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