We had the good fortune of connecting with Geneva Foster and we’ve shared our conversation below.

Hi Geneva, we’d love to hear more about how you thought about starting your own business?
I wanted to create products that truly nurture the skin. We’ve become so accustomed to commercial beauty products that we often don’t think twice about what’s in them. But, through my research, I discovered that many of these products contain a staggering number of chemicals that offer little to no real benefits for our skin. Everything we touch, ingest, or apply topically is absorbed to some extent into our bodies, which is why using natural skincare and hair care products is so important. I use high-quality, natural ingredients that work in harmony with your body, helping it look and feel its best—naturally.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started Phat Bath & Body in 2020 because I saw more and more people, including my family and myself, experiencing reactions to commercial skincare products. That’s what inspired me to create natural alternatives. What sets me apart is my deep commitment to embracing a natural lifestyle and helping others break free from big-box consumer products filled with unnecessary chemicals.

I treat every customer like they are my only customer, taking the time to provide personalized options that help address their skincare concerns. One of the most important things I’ve learned is that even those with sensitive skin can still enjoy luxurious, effective skincare—it’s all about using the right ingredients.

I wouldn’t say the road to where I am today was hard—when you love what you do, it never really feels like work. And for me, that couldn’t be more true. I started by attending local markets, which allowed me to expand my customer base and connect with people who truly value natural skincare. Now, I’m excited to have my first retail location, where I offer a wide selection of skincare products, a dedicated space for classes, and even a lounge where customers can try different products before making a purchase. It’s been an amazing journey, and I love creating a space where people can explore and embrace natural skincare.

Who else deserves some credit and recognition?
I dedicate this to my family for supporting me and helping me realize my vision.

Website: https://www.phatbathandbody.com

Instagram: https://www.instagram.com/phatbathandbody

Twitter: https://twitter.com/PhatBathandBody

Facebook: https://www.facebook.com/PhatBathBody

Youtube: https://youtube.com/@phatbathandbody

Other: https://www.tiktok.com/@phatbathandbody
https://www.pinterest.com/phatbathandbody

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