We had the good fortune of connecting with Jennifer Lewis and we’ve shared our conversation below.
Hi Jennifer, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Juice Freaks was a beautiful accident.Well accident probably isn’t the right word. We always planned on opening up a juice bar. Juicing had changed our lives, so being able to share that with others was always the goal. However the plan was to buy a Franchise. In April of 2019, we were almost in the final stages of purchasing a Clean Juice. We fell in love with how they were a certified organic company and we just loved everything they stood for. One day we were sitting outside on our patio sipping on some juice that we had just made ourselves. We were talking about the next steps we had to take for the franchise. Then out of nowhere we both got quiet. We were looking at each other, not saying anything but definitely speaking to one another. It’s kind of this gift we have. I guess when you’ve been with someone for 20 years you get this gift. It was like we both had this light bulb go off. Almost at the same time, we said ” why don’t we just do our own thing?’ Why don’t we become the franchise? It was pretty funny that we were thinking the same thing. Again we have this special gift. That is how we came up with the idea for our business. Three months later Juice Freaks was born.
What should our readers know about your business?
Devin and I both had many jobs. From the Gap, to Jamba Juice, The Staple Center, Cheesecake Factory and everything in between. Those were all just jobs. As far as careers goes, I worked as a wardrobe stylist and owned a vintage store called Closet Freak. Devin was a merchant marine working on oil rigs and tankers. As we got older we really started focusing on our health and just wanted to be the best versions of us that we could be.We both had family members dealing with health issues and I think we really wanted to educate our selves to better help and serve our family. I don’t think we really thought about it too much from a business perspective. It wasn’t until we realized how much we loved helping others start their journeys to health and wellness. That is when we said we want to do this and nothing else. So our business and practices was built on that passion from the very start. I went to school to further my education and become a certified holistic health coach. So that we can offer our customers more. Education is really big to us. Of course we have had some challenges especially during 2020. Not being able to get supplies like bottles, oh and let’s not forget inflation. Literally everything has gone up, from apples to gas. Like everything. But we do what we can with what we can. Gotta stay positive.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ohh this is a tough one. We’re from Los Angeles and still learning what and where the cool things are in Houston. I guess we’ve been working so much, we haven’t took much time to explore. Recently we did a bike tour with Let’s Do This Houston. That was a lot of fun. So we would definitely do that. Cocktails and live music is always a must! Our buddy Keith Jacobs host these really cool events called If It Don’t Feel Like 90’s RNB. It’s a whole vibe. If I am picking out where to eat, it would be all vegan spots, well because Im vegan. So I would definitely take them to Mo Betta Brews, SoulFood Vegan, and we would absolutely have to grab ice cream from Uncle Otis of @vegan_icecream_goodness. Now if we’re talking Devin and his friends. He would probably take his friends to Taste Bar Kitchen, Turkey Leg Hut, Cyclone Anaya’s, The Breakfast Club. Places like that, Devin eats pretty clean. But when his buddy’s come into town, that clean diet goes out the window for the weekend. But as far as things to do, we would have to ask around town before our friends arrived. One thing is for sure, were gonna have a lot of fun with whatever we end up doing.
Who else deserves some credit and recognition?
Our family and coworkers really helped us in the beginning. We came up with so many recipes, some not very good at all. But they gave us constructive criticism and a lot of encouragement. They pushed us to be better and to believe in our juices. When we say our juices are made with love, we really mean that. They love that we receive from our family and customers just gets poured right back into our juices, We would love to also shout out our extended family over at the Farmers Market At Grand Parkway. This was our very first farmers market and honestly the foundation of Juice Freaks. Our market managers John and Cheryl really made us feel special and they have been so supportive of everything we do. Our customers there like Ms. Lynne, Felicia, Anna and her family. Oh man there is just too many to name. They have been there with us from day one, and they still come and see us at the market every week. And we are so grateful to all of them. So shout out to our farmers market family! We love them all so much.
Website: thejuicefreaks.com
Instagram: @thejuicefreaks
Facebook: https://www.facebook.com/thejuicefreaks
Other: We have some super exciting news. We just signed our lease to our first full service juice bar. Yipee!! Not only will we be serving up the juice, we will also be able to serve healthy light bites, smoothies, super foods, elixirs and açaí bowls. We are set to open at the end of December in the heart of Midtown. Thats just around the corner and we’re over budget and could use a little help from our community. So we decided to do some crowd funding. This link to donate to our juice bar is linked below. https://gofund.me/ba52be0e