We had the good fortune of connecting with Keffus Falls III and we’ve shared our conversation below.
Hi Keffus, let’s talk legacy – what do you want yours to be?
My father always taught me that everything you do in this life leaves a mark, with whoever you meet and wherever you go. He named me after both him and my grandfather, so I have always taken pride in being “the third.” I didn’t realize the importance of carrying a family name until recently.
That being said, I want my legacy to be memorable. I want people to remember me as the person who was always around to lend a helping hand. I am thankful to God for the life that I live because of the people I grew up with, and the people whom I continue to meet everyday.
Houston is different. This is a city that welcomes people of all faces, backgrounds and religions. As a Black man with a multicultural background, I wouldn’t have it any other way.
As I prepare to graduate the University of Houston this coming Summer, I know that these adventures are only the beginning of what my life will entail. My college experience has been somewhat extensive – due to life events – but it has definitely molded me to continue growing as the man I want to be. I feel more prepared to serve in leadership roles, as the years pass, and am looking forward to what life has in store for me.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My line of work revolves around creative exploration and social impact. I always ask myself, “Will this idea work now, and how will people respond?”
Every year, I like to take on a new project. For the past three years, there has been something in demand that has helped inspire what I do. Back in 2018, I had the privilege of working with NBC’s Sophia Beausoleil on a segment for the debut of Travis Scott’s Astroworld Fest. The segment was then sampled in his 2019 Netflix documentary, ‘LOOK MOM I CAN FLY’. This experience provided me with a larger reach to use my platform for more social projects.
Fast forward to 2020, and the social uproar behind ongoing protests is what inspired me to create my social platform, titled Justice Pages. The website went global solely because of the help of my friends. The responsibility of social entrepreneurship came at me fast, but I was ready to respond accordingly by always asking for help. Out of all of my social endeavors, Justice Pages has been the most impactful return on investment. At one point last year, the website was averaging around 1,400 visitors per day. The Forbes 30 Under 30 Council reached out in October of 2020, and that it something that I want to follow up with in 2021.
Amongst all of this, however, I want people to remember me for my taste in music. I curate playlists on the side, and that has been one of my favorite things to do in my free time. On Spotify, my playlist have reached around 3,500 followers – so far. My friends know me especially for my fitness playlists.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Eleanor Tinsley Park is the spot. Free Press Summer Fest was the place to be back in the day, and even now, Tinsley Park is an amazing hangout spot. You get to see the downtown skyline, enjoy the weather when it’s nice. My friends and I have filmed workouts there on many occasions.
Another awesome place to try out is the Marriott Marquis Hotel in Downtown Houston. Their rooftop pool deck is undefeated, and definitely a great spot for anyone visiting or needing a staycation.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family has always been there for me, through thick and thin. My mentors have always looked out for me as well, with constructive feedback. I also have my friends to thank: Andrea, Carolina, Inaara, Isaac, Jason, Jilia, Kev, Mosiah, Sofía, Saqqara, Lizzy, Ozzy, and Goode Looks so many people to name off the bat.
I really am not who I am today without my friends, family and mentors. My nickname ‘Chief Keef’ actually came from my old friend Liza Koshy, back when we were in high school. Her career took off early, and it is awesome to watch the people you grew up with go places in life.
This is dedicated to everyone who has helped me become a better individual.
Jason Haas Kevin Rawls Philip Emerson