Meet Lupita Reyes | Self Taught Baker

We had the good fortune of connecting with Lupita Reyes and we’ve shared our conversation below.

Hi Lupita, can you walk us through the thought-process of starting your business?
I believe I started showing interest in baking around middle school but back then I wasn’t that great yet. I had many, many fails but my family was always very supportive and kept encouraging me to practice and be better. During high school I began trying to decorate cakes and expand to other sweets aside from just cakes and brownies. I had friends that would want to order cakes from me. I wasn’t, and am still not, a professional in baking but they would show their full support and actually want to pay me for my work. My friends and family’s constant support is what pushed me to actually start this as a business. In 2019 I started brainstorming ideas for my logo and business name then I created an instagram page to open my sales up to more than just family and friends. I had to think of so much like the current job I had and what if I didn’t get many sales. At first it was slow and hard to get my business out there but then it was going so well, I was able to quit my job and focus on my baking and attending school. The amount of love and support I received and continue to receive is what encourages me to continue to make improvements and better my recipes and techniques.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am very proud of my business and my progress. By being a self taught baker I have been able to help other bakers with my experiences. I got to where I am with determination and support from all of my customers. I am still amazed at how much support I receive from others. One of the things that I am most proud of is the impact I am able to make with the help of my business. A few times a year I like to make care packages for the homeless or donate to organizations. I am able to do that with the sales I have in which all the profits go towards the care packages, along with that I also receive donations. What I want people to know about my story is that my small business is not just to help me, I also use it to be able to help others in any way I can. I like to help others whether it be something simple as sharing a post to donating my items for a fundraiser or hosting raffles/sales with my products to help raise money for others.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
For sure my family, without them I would not have gotten this far. They have given me constant love and support. From the very start they have been the best taste testers. When I was about 12 years old I made brownies in the wrong pan and they came out so hard but not burned so my family still ate them. I was so sad about my failure but I was so happy to have the best people on my side encouraging me to try again.

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Facebook: https://www.facebook.com/prettygood.sweets