We had the good fortune of connecting with Milka Horst and we’ve shared our conversation below.

Hi Milka, can you walk us through the thought-process of starting your business?
I saw the need for educational/entertaining/visually appealing content in the healthcare field. I am one who has been frustrated in the past with how doctors communicate with their patients and have experienced the fear of going to a new doctor not knowing what I will experience. I took my experience working in the TV behind the cameras at a news station, and also my experience in the classroom as a high school teacher, and decided it was time for me to help another audience: One that is as uninterested as teenagers in a classroom. But I like challenges. I communicate simply and effectively without big words or jargon (maybe because English is my second language, which I feel is actually my superpower) People tend to embellish their language on videos and forget that they’re talking to real people on the other side of the camera. And that’s what I wanted to bring: simplicity to a complicated message to be available to everyone on social media. The road? I knew wouldn’t be easy. I’m telling you, convincing doctors that their future success depends on social media has been extremely difficult. But I took the challenge, and here I am today. Six months in business and I have already served a free-standing emergency hospital in New Braunfels, a clinic in Australia, a specialist in Albuquerque, New Mexico, and locally, a social worker, a family medicine doctor, and a non-profit organization.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have a very unique background. I dreamed about being a TV news reporter or a photographer for National Geographic and travel around the world. I wanted to go to wars and document everything and report back, but there was something I was missing. I was missing courage. I allowed the fears to take control over my life and never made it in front of the camera. I did, however, work in the newsroom behind the cameras for around five years until I became a mom. Having a baby changed my priorities shifted my desires and wishes. I was content being a mom. It was a beautiful part of my journey and I will never regret it. Deciding I was not willing to sacrifice my time with my baby for a not-so-stable career, I became a teacher, a Spanish teacher. Spanish is my first language and the love for teaching is in my blood (my mom is a retired Math teacher). The plan was NOT to teach for eleven years. The intention was to teach for maybe three, but three became five, five became eight, and eight became eleven. I have great memories in the classroom and truly loved my students, even the ones that made fun of my accent, my made-up words, and my incorrect English. Today, I sit in front of my computer, at home, by myself, and I miss every second in the classroom. I miss feeding off of people’s energy. I miss the receptive ears and hearts every day. And that’s what brings me where I am today: the passion for a clear and concise message to reach people. All I want for the small business owners and doctors I serve and will serve in the future is that they learn how to form beautiful and lasting relationships through digital media. Starting over is scary, but I have done it multiple times in my life. Every time it becomes easier and easier. I have learned to say no, I have learned to set boundaries, and I have learned to not take things personally. I learn every day a little more. Reading books, listening to podcasts, taking online classes, networking. I am a long-life learner, and would not change a thing.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love Houston! It’s so diverse and so full of culture, and color, and delicious foods. All of my friends are either foodies, artsy, adventurous, or all of the above. I would take my out-of-town friend on a mural tour around Downtown, Montrose, and The Heights. We would stop at Tacos El Bigotes on our way to town and after taking pictures of all the murals we could find, drink a Paloma or Margarita at Los Pistoleros. The next day, we would wake up early and head to the Hill Country, stopping at Buc-ee’s and at any antique gift shop (so many to choose from!). In the Hill Country, we would go to a couple of wineries on day one, but on day two, we would crave adventure, so we would go water skiing on Lake Travis. We love nature so we would also make time to go to the Hamilton Pool. On day three, we would head to the San Antonio area, stopping for tubbing in Canyon Lake. In San Antonio, we would go the River Walk and if there are tickets available, take the river cruise. We would stay the night and come to Houston the next day, when we would head to our favorite Indian restaurant, Pondicheri, and sip some warm chai.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As much as I want to throw the “I would like to thank me…..” made famous by Snoop Dog, there are multiple things, people, experiences, etc., that brought me where I am today. First. To the people that have mistreated me, doubted me, and/or tried to dim my light, thank you, because I took the anger, frustrations, and isolation and converted those into fuel. During the process, I forgave, found myself, and now I see everything as an opportunity. A friend I had met recently, another fellow marketer, said to me: you could do this. I had met with her to talk about strategies to find a new job, and building my own thing had NEVER crossed my mind. She planted that seed, and from then on, never stopped until making it possible. Books? A few. People? A few more (mostly awesome people I met on LinkedIn that without knowing me personally, extended their helping hand). The super handsome, strong, sexy husband? Yes, definitely. And last, but not least, I wanna thank me. I want to thank me for believing in me. Thank me for doing all this hard work. I wanna thank me for having no days off. I wanna thank me for never quitting, and I want to thank me for always being a giver and trying to give more than I receive. I want to thank me for trying to do more right than wrong. I wanna thank me for just BEING ME. Oops, I ended up saying it. LOL

Website: www.milkagizele.com

Instagram: @milkagizele_mkg

Linkedin: https://www.linkedin.com/in/milka-horst/

Twitter: https://twitter.com/milkagizele

Facebook: https://www.facebook.com/milkagizelemkg

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