We had the good fortune of connecting with Nidhi Ruperee and we’ve shared our conversation below.

Hi Nidhi, can you walk us through the thought-process of starting your business?
The Thought Process Behind Starting LoveNspire
LoveNspire was born out of necessity and transformed into a passion for sharing and celebrating cultures. In 2020, during a time of global uncertainty, I found myself driven by the need to contribute in any way possible. With nothing but a sewing machine and a heart full of determination, I began crafting handmade safety masks and ear savers, ensuring comfort and protection for those in need across the United States.

However, what started as an act of service soon grew into something much greater. LoveNspire quickly found a special place in the hearts of customers, and I realized the deep longing people had for products that connected them to their heritage. This realization led us to our first foray into ethnic products—Rakhis, a traditional Indian symbol of brotherly and sisterly love. The overwhelming response and emotional connection people had with our offerings sparked a greater mission: to bring timeless traditions and cultural treasures into everyday life.

As LoveNspire grew, so did our vision. What began as a one-person operation has now flourished into a thriving online marketplace with over 2,000 products, ranging from gifting essentials and exquisite jewelry to enchanting home décor. Each item we offer carries a story—a piece of culture, tradition, and artistry that we take pride in sharing with the world.

At the heart of LoveNspire is a simple yet profound belief: every gift should be as unique as the individual receiving it. This is why we emphasize personalization, quality, and authenticity in everything we do. Our goal has always been to not just sell products, but to create meaningful experiences that celebrate heritage and foster connections.

Starting my own business was never just about commerce—it was about preserving traditions, embracing diversity, and building a community where cultural expression thrives. LoveNspire is a testament to the power of passion, resilience, and the beauty of sharing one’s roots with the world.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
LoveNspire: A Celebration of Culture, Craftsmanship & Connection
LoveNspire is more than just a business—it’s a passion-driven brand dedicated to celebrating culture through beautifully curated gifts, home décor, jewelry, and festive essentials. What sets us apart is our deep-rooted commitment to authenticity, craftsmanship, and meaningful gifting. Every product we offer carries a story—a reflection of heritage, artistry, and timeless tradition, making every purchase more than just an item, but a cherished experience.

What Sets Us Apart?
Unlike mass-produced goods, LoveNspire is built on the foundation of handmade, high-quality craftsmanship. We work closely with talented artisans and suppliers who pour their skill and passion into every creation. We also take pride in offering personalized gifting solutions, ensuring that every gift is as unique and special as the person receiving it.

Beyond our products, we are a brand that thrives on connection and cultural celebration. Whether it’s a Rakhi that strengthens sibling bonds, a Diwali décor piece that lights up a home, or a personalized gift that holds sentimental value, LoveNspire is about bringing people closer through thoughtful and traditional treasures.

The Journey: How We Got Here
LoveNspire was born out of necessity but evolved into a mission. It all started in 2020, when I took a simple sewing machine and a heart full of determination to create handmade safety masks for those in need. What began as a small-scale effort soon blossomed into a full-fledged business as I realized the deep emotional connection people have with products that celebrate tradition and heritage.

Our journey into ethnic gifting began with Rakhis, a beautiful Indian tradition symbolizing sibling love. Seeing the overwhelming love and response to our handcrafted Rakhis, we expanded our vision to include over 2,000 products, ranging from festive décor, artisanal jewelry, and pooja essentials to wedding gifts and home accents.

Challenges & Lessons Learned
Building LoveNspire wasn’t easy. As a first-generation entrepreneur, I faced challenges in scaling production, managing logistics, and establishing brand visibility in a competitive market. But every challenge became a stepping stone to growth.

Adapting & Innovating: We embraced digital transformation, ensuring that LoveNspire could reach a global audience through e-commerce.
Quality & Trust Matter: Customer satisfaction has always been our priority, and we learned that staying true to quality and authenticity builds long-term trust.
Resilience & Passion: There were moments of doubt, but the support from my family—especially my husband, Prashant, my son, Parin, and my parents—kept me going. Their encouragement, along with the dedication of our artisans and suppliers, has been the backbone of LoveNspire.
What We Want the World to Know
LoveNspire is not just a brand—it’s a movement that celebrates tradition, heritage, and meaningful gifting. We are here to ensure that every festive occasion, every milestone, and every heartfelt moment is honored with something truly special.

Whether you are looking for a thoughtful gift, a piece of home décor that speaks to your roots, or a keepsake that tells a story, LoveNspire is here to make those moments memorable.

Thank you to everyone who has been part of our journey—our customers, artisans, supporters, and well-wishers. Your love fuels our passion, and we can’t wait to continue bringing you timeless treasures that inspire love and connection.

With gratitude,
Nidhi Sood Ruperee
Founder, LoveNspire

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
A Week of Fun, Food, and Adventure!
If my best friend were visiting, I’d want to give them an unforgettable experience filled with great food, scenic views, cozy indoor fun, and lots of quality time. Here’s how I’d plan the perfect week:

Day 1: Welcome & Relaxation
Pick them up and kick things off with Silver Beach Pizza in St. Joseph—because what’s better than amazing pizza with a view?
Walk along Silver Beach (if it’s summer) to enjoy the sun, sand, and breathtaking lake views.
End the day with a cozy catch-up session at home, playing indoor games and just talking for hours.
Day 2: Outdoor Adventure (Summer or Winter Fun!)
Summer: A day at Silver Beach—soaking in the sun, building sandcastles, playing volleyball, or just relaxing by the water.
Winter: Head out for some ice tubing nearby for a thrilling winter adventure.
Wrap up the day with hot cocoa and board games at home for some good old-fashioned family fun.
Day 3: Local Exploring & Good Eats
Explore downtown St. Joseph—visit local shops, grab some coffee, and soak in the small-town charm.
Enjoy a delicious brunch at a local café.
Evening: Try a new restaurant or cook a special homemade meal together.
Day 4: Fun & Games Day
Head to a bowling alley for some friendly competition.
Follow it up with arcade games or an escape room for a fun-filled afternoon.
Grab dinner at a cozy spot and spend the evening reminiscing over old memories.
Day 5: Chill & Self-Care Day
Sleep in and have a lazy breakfast at home.
Plan a movie marathon with comfy blankets and favorite snacks.
If needed, a spa day or some self-care time to recharge.
Day 6: Shopping & Local Finds
Hit up some local markets or malls for shopping and exploring.
Grab some unique souvenirs or gifts to take home.
End the day with a home-cooked meal, music, and lots of laughter.
Day 7: Farewell & Reflection
One last morning walk or brunch at our favorite spot.
Reflect on all the fun moments before dropping them off or seeing them off at the airport.
A heartfelt goodbye—but only until the next adventure!
The best part of this itinerary? It’s all about good food, fun activities, and spending meaningful time together. Whether we’re outdoors in the summer or cozying up indoors in winter, it’s all about making memories!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout & Recognition
Success is never achieved alone—it’s built on the foundation of unwavering support, encouragement, and belief from those who stand by us. LoveNspire is not just my journey; it’s a collective effort made possible by some truly incredible people.

1. My Husband, Prashant & My Son, Parin – My biggest pillars of strength. Prashant has been my constant source of motivation, encouragement, and unwavering belief in my vision. His support, patience, and guidance have been instrumental in building LoveNspire. My son, Parin, is my daily inspiration—his curiosity and joy remind me why I started this journey in the first place.

2. My Parents – The true rocks behind this business. From the very beginning, my mom and dad have stood by me, offering their unconditional support, wisdom, and encouragement. Their belief in my dreams gave me the confidence to take this leap and turn LoveNspire into what it is today.

3. Our Customers & Community – LoveNspire wouldn’t be where it is without our amazing customers. Every purchase, review, and message of appreciation fuels my passion. Seeing our products bring happiness and nostalgia to people around the world is the biggest reward of all.

4. The Artisans & Suppliers – A huge shoutout to the talented artisans and dedicated suppliers who bring our vision to life. Their craftsmanship, creativity, and commitment to quality ensure that each LoveNspire product carries a piece of tradition, authenticity, and elegance. I am forever grateful for their partnership and dedication.

LoveNspire is not just a business; it’s a labor of love, passion, and the collective efforts of an incredible support system. To my family, friends, customers, artisans, and everyone who has been part of this journey—thank you from the bottom of my heart. This success belongs to all of us!

With gratitude,
Nidhi Sood Ruperee

Website: https://www.lovenspire.com

Instagram: https://www.instagram.com/lovenspire_/

Linkedin: https://www.linkedin.com/company/lovenspire/

Facebook: https://www.facebook.com/LoveNspire

Yelp: https://www.yelp.com/biz/lovenspire-stevensville

Youtube: https://www.youtube.com/channel/UCUO3yMo1RgkAvThNjTG4DFw

Image Credits
LoveNspire

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