Meet Noureen Dhanani | Designer & Creative Director at Noureen Dhanani

We had the good fortune of connecting with Noureen Dhanani and we’ve shared our conversation below.

Hi Noureen, how has your work-life balance changed over time?
This is an interesting question. I am one of those people who is absolutely obsessed with their work. I was not always in this profession but since I have started my business, there is no such thing as work-life balance. My work is my life. I don’t recollect that in the last thirteen years of my career, there has been even one single day when I did not feel like getting up and going to work. If you told me to go to work at 3 a.m., I would be just be as excited for it.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I am a clothing designer for my own label – Noureen Dhanani – It is a mid to high end Indian and fusion wear label. I consider myself to be an artist, not so much a business person. So no, it was not at all easy. When I started my label in 2008, challenges were many and opportunities were very few in that era. Where there were no opportunities, I created them for myself and my brand. I am a logical, practical, and realistic person with a little bit of creativity within me. However, I am not tech savvy and I hate math. I am not at all good with numbers. Somehow, I have managed to keep my business afloat. So I guess I would say that was and is an ongoing challenge for me. There is really not much to know about me. I consider myself to be a very simple person with simplistic and realistic goals. I love to create my pieces I and am overjoyed when my work is appreciated.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I hate to break this to you but I am a complete introvert. You’re asking this question to the wrong person. I am a homebody, I love to be at home, doing nothing. I am not one of those people that you will randomly run into around town. My suggestion to my friend would be to stay with me but find someone else to show them around.

Who else deserves some credit and recognition?
I think a lot of people deserve a lot of credit. I would have to say that I got my work ethic from my family. Most definitely, they are the number one cause for me to wake up everyday in an effort to be successful. A lack of dedication to your work is literally frowned upon in my family. I also believe that I would not be successful in my work if it were not for my clients who appreciate my work. They deserve credit not because they purchase my pieces and keep me in business but also because they don’t hesitate in sharing their resources and help spread the word. I have met a lot of selfless and fabulous women in the course of the past decade that have believed in my work and assisted me in expanding my network, unconditionally.

Website: www.facebook.com/noureendhananiofficial

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Image Credits
Paul Winstone, Hiten Ondhia Photography, Pardesi Photo, Brian Quesada Photography, Jovanny Zuniga