We had the good fortune of connecting with Tosika Fridia and we’ve shared our conversation below.
Hi Tosika, can you walk us through the thought-process of starting your business?
Corporate America is necessary but it, like anything else, can be unkind and unfair. I was a part of that for over 20 years. I gained a lot of knowledge, enhanced a lot of skills, and met a tremendous amount of good people but I also suffered at times. The pandemic hit and all of my coping mechanisms failed me so I was forced to deal with anxiety and depression head on. I was at work battling to constantly prove myself when my value was blatant. I knew I had to do something. Even though I had a “little side hustle”, as people like to call it, prior to this, it was all or nothing this time because I decided this is how I would win over childhood trauma, doubt, and bad energy.
Alright, so let’s move onto what keeps you busy professionally?
As a child, I experienced quite a bit of trauma through domestic violence, child predators, and honestly, just struggle parenting. My mother was killed when I was 16 and though the things I had gone through were horrible, the experience taught me to hoard this space inside of me where all I did was attempt to create pretty things… poetry, writing, art… anything. Prior to her death, my mother did the most selfless act she could by allowing me to live with relatives. It changed my life. They saved me. I am forever grateful.
My brand is about turning everything into an experience through sensory because things are forgettable but experiences last a lifetime. You can lose every dollar you have but no one can take an experience. I want to provide pretty things that engulf your senses in the moment and help you embrace it… hold on to it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I have lived in the Dallas/Ft. Worth Metroplex longer than I have lived anywhere and one thing I can say is there is always something to do! We are a vibe no matter what you’re into. I’m a brunch or Sunday Funday type of girl so my favorite areas are The Star in Frisco which is a great area for upscale dinners as well. I also gravitate toward the free thinking modern hippie crowd with a sprinkle of “extra” so I dig Trinity Grove and Deep Ellen.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely have to brag on my husband and his business Flewdacoop Photography. My husband is my biggest supporter. People may think it’s easy to be supportive when it comes to making money but I don’t think they realize that he sacrifices time with me, provides a lot of discounted/free labor, and has double parent duty at times. My challenges become his. He still willingly gives back rubs too. My daughter has also been a great cheerleader and fellow business owner. It’s nice to bounce off each other. We discuss and support each other mentally as well.
Website: Onefridayatatime.com
Instagram: Onefridayatatime
Other: TikTok: onefridayatatime
Image Credits
Flewdacoop Photography