We had the good fortune of connecting with Trang Nguyen and we’ve shared our conversation below.

Hi Trang, we’d love to hear more about how you thought about starting your own business?
I’ve had the privilege of working in both the event and media fields for many years, experiencing a certain level of success before moving to the United States in search of new challenges and adventures.

A decade ago, I arrived in the States with nothing but determination and shaky English skills, completely unfamiliar with the culture here. Everything was new and daunting. The only way to motivate and carry myself through that tough time is I always remind myself: “If others can do it, so can I.”

Starting afresh in Texas, I embarked on a journey to understand life and its people. I founded my own marketing agency right in the midst of the Covid pandemic. Despite numerous challenges, each obstacle became a valuable lesson. The company quickly grew to employ 35 dedicated individuals, and I take immense pride in their commitment to serving our clients with genuine care.

After several years of building my marketing company, I began to feel the pull back to my roots in event management. Having directed and produced large-scale shows like The Voice Vietnam, Dancing with the Stars Vietnam, Elle Show, and MTV Awards, and even orchestrating my dream wedding, I knew it was time to return to event planning.

With a background in media, marketing, and event management, I gradually realized that my passion still burned brightly within me. I longed to create meaningful gatherings and events that would bring joy and happiness to others. This realization led me back to the path where I had previously found fulfillment—creating moments of happiness and tears of joy for others.

I always learn and adapt the latest wedding and event technologies, both for my personal growth and to equip my team with updated knowledge. Following the completion of various courses, The Story Wedding & Event was born. Our mission is simple yet profound: to be storytellers through our decorations, ensuring that our clients experience moments of euphoria alongside our artistic arrangements. For us, decoration isn’t merely about flowers or balloons; it’s about narrating the stories that the hosts desire to convey through their events.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
– The Story’s journey began 35 years ago with a young girl, mesmerized by the happiness of a bride and groom. Over time, witnessing those special moments unfold sparked a dream within me to be a part of creating that happiness on such special days. With a background in event management, media, and witnessing the joy of couples on their special day, as well as the happiness that beautiful creations bring to many people, I felt inspired to start The Story.

The core of The Story’s mission is to create unforgettable moments for clients who seek something truly special. We pour our hearts into crafting each event, driven by the desire to offer our clients not just options, but moments that resonate deeply and leave lasting impressions. And this is how The Story is developed through time.

I am thankful that our dedicated team, consisting of directors, editors, producers, experts in art and design, and professionals from the wedding and event industry, works tirelessly to turn these visions into reality. Despite our different backgrounds, we all share the same passion – to be a part of those sacred moments. Seeing our creations embraced by clients and brought to life through our dedication is what drives us forward. I’m incredibly grateful to our clients and supportive partners who have trusted and accompanied us on this journey, as well as to our dedicated team members who help bring dreams to life for more and more people.

– Everything requires clear planning. There’s no such thing as failure, only lessons learned from what didn’t go according to plan. Also, I learn how to ensure each person is in the right position and utilizes their strengths effectively. Leading a team requires management experience, especially in observation and listening. I understand that I may not be a perfect owner yet, but I always aim to create a supportive environment for my employees. Additionally, observing and allowing employees to maximize their strengths not only helps them feel valued and recognized but also contributes to the development of the business.

As you know, in any business sector, planning is crucial. Whether it’s event management, marketing, or any other field, having a solid plan in place is essential for success.

– People often associate me, or any brand I’ve built, with the word “Heart”. Money is important, especially in business. But for me, when I put my whole heart into something, clients can feel it.

In all the teams I’ve assembled, fortunately, every member shares the same direction: making everything better and more beautiful. Seeing customers happy, and shedding tears of joy, is the greatest praise.

Customers often joke that booking Trang or The Story is challenging. Besides the high cost, it’s about whether both parties are a good fit. I often limit the number of clients we take on, prioritizing quality over quantity with The Story. Once we accept an event, we ensure that every detail is meticulously taken care of by the entire team. We don’t want to create industrial-style events that are repetitive. We always aim to provide personalized experiences, making each client feel like the most special person on their journey. That’s why we invest a lot of time in understanding the preferences of our clients, whether it’s for birthday parties, baby showers, grand openings, or weddings, to deliver the most polished product for their special day.

Who else deserves some credit and recognition?
I owe a massive thank you to my mom and husband for being my pillars of strength, and giving me endless support and love. And to my son, whose encouragement means the world to me.

To my incredible team, thank you for believing in me and working tirelessly by my side.

And to our amazing clients, thank you for trusting us with your events, allowing us to bring joy and meaning to your special moments.

Website: https://thestoryevent.com/

Instagram: https://www.instagram.com/thestoryballoons?igsh=MmU0aDNoYzFsaGww and https://www.instagram.com/thestoryweddingevent?igsh=MzhrczhmdXA5cW0z

Facebook: https://www.facebook.com/thestoryweddingevent

Other: https://thestoryballoons.com/

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.