We had the good fortune of connecting with Victor Carrillo and we’ve shared our conversation below.
Hi Victor, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Glupgurt is a full powdered meal, initially conceptualized as a drinkable yogurt powder intended to supply the social community programs of the government, armies, navy, emergency plans, schools, hospitals, etc. Due to its characteristics, Glupgurt is developed to meet up to 2 years of expiration without refrigeration, providing a very good solution to easily reach the most remote places in the world avoiding logistic problems and cooling chain.
However, while developing the product we realized it had enormous potential in the retail market. Therefore we started to work on branding, packaging and marketing strategies to meet this goal.
Today, Glupgurt is offered in boxes containing 5 individual portion pouches. Each pouch dissolves in 4 or 5 ounces of water / milk / or any liquid of your choice, either to make a classic drinkable yogurt, smoothies, or even recipes such as jellies, oats, pan cakes, etc. As far as the user’s imagination reaches. Undoubtedly Glupgurt is a very generous product when you think of it’s multiple uses.
We are now in some supermarkets in Mexico and Texas as 7-eleven Mexico, City Market, Fresko, Super Mayoreo Naturista, and online market as Mercado Libre, Canasta Rosa, Espacio Mexicano. and also now we are already selling our product in Texas.in Central Market by H-E-B.
Our goal is to expand our market accross the globe and become an ally in every home to provide suitable nutrition and functional results for every member of the family. Glupgurt offers very favorable nutritional characteristics for the average population and is suitable for children, teenagers, older adults, for women during pregnancy and many more users thanks to a low sugar formula, added vitamins, top quality lactobacilli, protein and low fat.
In our path to expand Glupgurt in the USA, we are already working with one distributor in Texas. But I would like to introduce our brand to you if you see opportunities and the possibility to start growing in the USA market will be perfect offering to you a 100% functional yogurt powder with probiotics and flavors. .
We are more than a yogurt, Glugurt is a breakthrough innovation in the food industry. We will change the way yogurt is consumed by the population, enabling healthy and practical food experiences. Forget about expiration dates and cooling supply chains, just think of Glupgurt instant yogurt.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The life always change im the kind of person thst always go all the way to success i had a lot of jobs. Since i was young .
For example i was a public relation manager at some night clubs and my last job was in national security systems in México. And right now im the COO of my own brand and an extremely new product that hasve the own risk so need to work very hard to edducate the population.
So always need to adecuate to needs of the market and diferent targets.
My personal experience i need to tell all of you that everything is posible if you want to do it actualy if it looks very difficult, GO FOR IT
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
MIDLE EAST:
TURKISH, GREEK, ISRAELI, LEBANESE, EGYPTIAN FOOD IM VERY CURIOUS ABOUT THOSE LOCATIONS.
I think the history always help to find where did you came from and of course the food and beverages takes your sences to the past and then you can take your own person to see why you are like this and eat like this in the present.
As the scentence said you are what you eat or drink
Who else deserves some credit and recognition?
I want to dedicate this to all the dreamers.and entrepreneurs there is a posibility to change the world and carry about health in the global population.
dont give up!
The price of entrepeneurs sometimes is very high but at the end the results are much better and should enjoy the journey
Website: Glupgurt.com
Instagram: @Glupgurt
Linkedin: Victor Carrillo
Twitter: @glupgurt
Facebook: @Glupgurt
Youtube: Glupgurt