We had the good fortune of connecting with Yanet Borrego Crawford and we’ve shared our conversation below.

Hi Yanet Borrego, what was your thought process behind starting your own business?
After getting my chemical engineering degree, I had achieved everything I had been working towards, a high-paying job with a prestigious corporation and a successful career. I made it through perseverance and discipline!

Even though I was considered very successful, I felt empty on the inside. I found myself in a career that wasn’t fulfilling or empowering to me. As a result, back in 2013, I started to get obsessed with understanding why, how could this be possible? I had followed the recipe I had been given. Study hard, get good grades, get a high-paying job, and live happily ever after.

I realized that that was exactly the reason… I had been given the recipe, I never actually did the inner work to understand who I wanted to be before making any decisions. I started to realize that I wasn’t the only one, that most of the people that surrounded me felt stuck, they felt the same way, without a sense of clarity, direction, or purpose. And believe me, when you are stuck, it’s hard to see the way out.

I am here to tell you that whatever situation you are going through, there is always a way out to a more empowering decision. It’s never too late. I obsessed even more with trying to understand my emotions, my mindset, my overall wellness, and how I could help others do the same.

Exactly what had happened in my career, happens in other areas of life. We rely heavily on external inputs rather than exploring and listening to our own inner wisdom.

I spent 9 years in Corporate trying to figure out my purpose on the side until I did! And when I did, I worked consistently towards making it a reality. During all those years I trained endless hours on cutting-edge techniques, getting certified as a John Maxwell Team Coach and Speaker, a Neuro-Linguistic Programming Master Practitioner, Coach, and Trainer, and also studying extensively the healing arts.

I built my side coaching business as a Clarity & Mindset Coach and Speaker, helping women find their purpose and achieve their highest potential so they can live a fulfilled and happy life. In 2021, I transitioned from my full-time career in corporate to entrepreneurship, after building the foundation and getting the practice and experience during the last 10 years.

It doesn’t matter what your past looked like, I am here to tell you that it doesn’t define your future. My purpose is to empower YOU to create your own reality and to start relying on your own inner knowing. The beauty of this process is that you already have the answers within and I act as a guide to help you get there. Once you start walking in alignment with who you are meant to be, I promise that you will feel fulfilled and empowered like never before!

I started with my 1:1 coaching program and I have expanded to now having the “Discover Your Purpose Program” digital course, speaking to different communities, and sharing valuable content every week on my “With Clarity and Purpose” podcast.

What should our readers know about your business?
I am Clarity & Mindset Coach, Speaker, and Trainer. I help people find clarity & direction, master their mindset, and create a life on their own terms. I specialize in the area of helping people gain clarity and alignment so they can bridge the gap between where they are and where they want to be in the areas of career, romantic relationships, and personal development. I do this through my 1:1 coaching program, my “Discover Your Purpose” digital course, and speaking engagements.

I am also the host of the “With Clarity & Purpose” podcast where I bring every week an inspiring person or message to empower them to live life on their terms so they can be who they want to be, do what they are meant to do, and have what they deserve to have. You can tune into the podcast at this link: https://www.ybcoaching.com/blog

What sets me apart from others is that I have an in-depth understanding of how the mind works, allowing me to guide my clients and students to create lasting change. I have an extensive list of certifications and a wide range of experiences that I apply in my coaching practice. I am a Neuro-Linguistic Programming (NLP) and Hypnosis Master Practitioner, Coach, and Trainer. NLP uses the language of the mind to reprogram our internal applications to consistently support us in achieving our desired outcomes. I help my clients align their unconscious programming with their conscious desires so they can create sustainable and empowered change. All my coaching and speaking brand is related to living a purpose-driven and intentional life and that’s what I’m the proudest of. I am helping people realize that they already have all the resources they need to succeed within them and that they are the creators of their reality. Once they master their internal world, anything is possible!

I have gone through this journey myself of finding what truly aligns with my values and making hard but aligned decisions such as my transition from Corporate to full-time entrepreneurship. I lead with integrity and I’m fully committed to my client’s growth and transformation.

In the “Discover Your Purpose Program” digital course I share a proven step-by-step roadmap so my students can discover their purpose, and gain clarity & direction in their careers so they can start creating a legacy that empowers the world. Everything starts with having a clear direction, and for this reason, I have created a free resource to help our readers boost their clarity to make faster and better decisions: www.ybcoaching.com/clarity.

There have been many challenges in the journey of aligning my career to my purpose. I think one of the struggles has been taking decisions driven by internal fulfillment rather than external validation. I used to be worried about what others would think of me, leaving a successful six-figure corporate career to dedicate my life to coaching, speaking, and teaching others to master their internal world. Letting go of “people-pleasing” and truly connecting with what’s going to make me feel fulfilled was a very important step in allowing me to move toward how I wanted to make an impact in this world.

One of the beliefs I had to release was thinking that my past defined my future. My biggest realization was that I can create a new future in any instant, because we all have the potential to do so. The fact that I studied Chemical Engineering didn’t mean that I couldn’t learn and do something else.

I used to be afraid of being seen as starting small and starting from zero. This was a short-sighted perspective; we are going to get so much further in our careers if we truly enjoy and believe in what we are doing. What helped me was creating a compelling future and having a long-term vision of who I wanted to be 10 years from now.

If I did it, you can also do it. It’s a matter of having the right mindset and strategies to help you get there. Your potential is unlimited.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Places to Eat:

Latin Bites – Peruvian Restaurant
Flower Child
Gloria’s Latin Cuisine
Coltivare Italian Restaurant
Caracol

Places to hang out:
Discovery Green
Menil Park

Yoga
LoveLand Yoga

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a special shoutout to my husband and mom, they have been key enablers in finding the intersection between success and fulfillment. I want to recognize all my coaching clients, digital course students, podcast listeners, friends, and everyone else who has supported me through this meaningful journey. I couldn’t leave out my last corporate job, Accenture, which believed in my dreams and supported me immensely in this voluntary transition. I couldn’t have done this without all of you!

Website: https://www.ybcoaching.com/

Instagram: https://www.instagram.com/yanetbcoaching/

Linkedin: https://www.linkedin.com/company/yanet-borrego-coaching/

Facebook: https://www.facebook.com/yanetbcoaching

Youtube: https://www.youtube.com/channel/UCqxL829o0Vk-QdY12F-GgMw

Other: With Clarity and Purpose Podcast (available on all podcast platforms): https://www.ybcoaching.com/blog

Image Credits
Photos were taken by Ivana Chen and Jenifer Bruno

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