We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Dianna Wacasey | Founder, Momo’s Secrets & Creator of Simply Magic

What value or principles matters most to you? Why? The values that matter most to me are Honesty, Quality, and Empathy. I started my business out of frustration that modern cleaning products were not doing what they claimed to. Companies have a clever way of convincing you that their products are safe, and they get away with it because nobody wants to read up on the long ingredients list on the back. Read more>>

Sari Fried-Fiori | Fine Art Photographer

he four values that form the legs of the stool on which I stand are honesty, integrity, authenticity, and mindfulness. They help keep me centered, open to new possibilities, agile, proactive, and effective and provide a stable base for growth and expansion. They also light the light within me and ignite the lights of others. I try to live my life guided by these values in every moment of every day. Read more>>

Sylvia Villarreal | CEO, The Savory Pie and Beauty by Sylvia V

For me, I place a high value on authenticity. From childhood on through adulthood, I have always made it a point to be real and genuine in my relationships and interactions with others. I am true to who I am, and this is what makes me unique. No matter what circumstances and challenges I have faced in life I never changed who I am, and what I believe in. Read more>>

Laura Cantu | Volleyball Coach

Making sure my girls learn the most they can in the short period of time I have them. That they grow and get better. That volleyball because a sport that they learn to love and helps keep them focused on their goals. Because these kids deserve to receive the best of me. Read more>>