We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Bolaji Ogunwo | Art Lecturer & Painter

Hard but smart work. Hard work puts you where good luck can find you Read more>>

Terrance Osborne | Artist/Gallery Owner

The most important principle for every creative person is to be true to your art. Pursuing a career doing work that has nothing to do with being creative is a death sentence. Artist are not meant to sit in a cubicle and punch keys all day. In college some make the mistake of majoring in a non-art related subject. They graduate and discover years later that they are unhappy in their career and that they’ve wasted time and energy. Then they do their art. Read more>>

Leah Lewis | Senior In Highschool & Business Owner

What I value and what matters most to me is being my own boss. I call the shots ! I make the decisions I think are best for the business. I’m doing something that makes me happy and I dont have to work under/for someone else ! Read more>>