The Decision Makers Series is one of our staff’s favorite because decision making is a topic that so many of us have studied deeply.
Krista Davenport | Photographer & Digital Artist
As a business owner, I think it is extremely important to remain open minded, flexible, and willing to adapt. I decided very early in my career/business to do this and I honestly think it has not only kept my business running for over a decade but allowed it to transform into the “dream job” that it is for me today. Read more>>
As a self-employed expert, I realized I had a problem because no one knew how amazing I was. So, I create consistent authority content and share it everywhere I can online. It was a risk to use my time to write about my topic instead of doing more sales calls or client work all the time. But, the outcome is that when “ghostwriting” comes up, people talk about me when I’m not in the room. I get referrals and hot leads that look me up before contacting me, and they love what they see. Today, my authority content looks like writing a twice-weekly newsletter, daily IG and FB posts, weekly IGTV videos, and monthly Medium.com articles. By maintaining a consistent and relatable social media presence, my content works for me to build my credibility and increase my reach to potential customers and clients. I also have a beautiful website and regularly speak in virtual summits now that the world has gone online. Read more>>
Natalia Acevedo | Chef, Caterer, Owner & Founder
Ever since I was young – or, “younger” – I wanted to pursue a career related to the Culinary Arts, but because of several circumstances I ended up studying English Literature. Add to that several moves to 6 different countries plus a family with three young children, let’s just say that all odds were against me to pursue such a passion. However, all the places where we lived were adding more flavor to my life and shaping this dream of becoming a chef. Every culture I had the pleasure of learning from gradually showed up in my family’s dinners. It was when we lived in London that I decided to take the plunge, and eventually graduated as a chef. It was a very difficult decision as I had to attend classes from 8am till 4 pm every day, which meant I had to leave my children on their own when they came back from school. If it hadn’t been for that initial leap, I would never be where I am today. Read more>>