It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Caroline Lawley | Fashion Lifestyle Blogger & Entrepreneur

Growing up, I was always so intrigued with fashion. I think a lot of it had to do with because I was so shy and reserved it was a way for me to express myself. My friends liked my style so much and would always ask where I got things that I figured I might as well just do it on a broader scale and make my own business out of it. I’ve been following “bloggers” for about 5 years now, so I decided to take the jump! Last March when Covid hit, I was out of work with the radio (my day job) and suddenly had all the time in the world to spend more time developing content and growing my brand. I knew I wanted to be in the fashion and lifestyle space because that will carry with me through every phase of my life. I not only am a blogger, but also am co-founder of an eCommerce business called Pyne Cove Galleries. We sell replica canvas art from some of the most famous artists in history. My partner and I both have an appreciation for home decor and aesthetics and desired the ability to work from wherever on our own schedule. Read more>>

Renei Sims | Owner and Principle Designer

I got started in 2016 out of necessity!  I have 2 girls, ages 10 and 12. My youngest daughter is Asthmatic. She had just turned 2 when she had her first bout with it and it landed us in ICU at Dell for 5 days over Halloween. After that, she was constantly sick with pneumonia, bronchial and or respiratory infections, etc. Eventually, I lost my job.   I had to be there with her so, I just sucked it up. In that transition, I almost lost everything.   After about a year and no sickness, I decided to go back to work, she got sick…for a week.  I tried 3 more (separate) times. She had severe sickness every time. Time passed. I decided in May 2015 to go back to work. I was there for 1 week and 1 day; I was cautiously optimistic. The next day my father, unexpectedly, passed away. I was gone so long they asked me to resign. I came back from San Antonio and had 2 more deaths. I was so depressed. My money covered all our bills with no extras… no flat tires, no trips, nothing . . But I still need to make more money. I was online all day. I kept looking at Pinterest…’s so easy to get sucked into 🙂   I saw all these things about making earrings. Read more>>

Responzia Burks | Licensed Massage Therapist & Esthetician

Honestly, I came up with the idea for my business sitting in the last weeks of my massage therapy certification program. There was an assignment for a business plan and mobile massage was my idea. As I presented my assignment to the class, some of my peers laughed. The idea of operating a massage company outside of the traditional brick and mortar foundation seemed nonsensical and comical to them for whatever reason. However, where massage therapy was concerned, I was eager to break into a market that I’d figured hadn’t yet been discovered. On the heels of local transportation companies like Uber and Lyft who had taken over the personal transportation realm without owning one vehicle, I wanted to bring that ingenuity to the world of massage. However, upon relocating from Baton Rouge, LA to Atlanta, Ga I found that mobile massage was already a thriving business concept. Visionaries such as Samer Hamadeh; founder and CEO of Zeel as well as Bradley Herman and Merlin Kauffman, founders of Soothe had already capitalized on the “on-demand wellness company” concept in many major cities. Read more>>

Lynda Attaway | CEO & Mom of 3

Bevy was formed from personal experience. I was juggling too many responsibilities and our family was out of capacity – no one had time to manage the projects around the house. Something had to change, and my career and my time with my family were the non-negotiables. It was then that I was fortunate enough to partner up with my former employee, Carissa, who was an amazing project manager. I was able to hire her on a part-time basis for a few hours a month to keep all of my home life projects on track. At home I was now put in the position of the decision maker and no longer the executor. What a gift that was to not only to myself, but also to my family. I was no longer carrying around that anxiety or stress with me. Family time was truly family time again. And at work I could be focused on the tasks at hand. I was set up to thrive. We delegate at work, where were the options for delegating projects at home? That did not exist – so we are building that option. And my former employee is now my co-founder. Read more>>

Jasmine Tolbert | Shoe Customization & Apparel Visual Artist

The idea for my business came from my my affinity for drawing and sneakers. One day I was go alone and came across an old pair of all white Air Force one’s and I thought “It would be fun to add some color to these”. I customized my first pair then and the rest was history! From that point on I started following other sneaker and apparel artists to cultivate my ideas and started to build my brand. The name “The Major Effect” was inspired by my son Major. I thought it would be a great legacy to leave behind for him one day. Read more>>

Gabriel Cortinas | Web Designer & Video Editor

The idea that started Zheale Designs was to create a way for business’s to harness the power of the growing social media presence and overall online presence with the latest and greatest technology out there. Here at Zheale we provide many different ways to accomplish that whether we are creating social media content or designing a custom made website. At the end of the day we want to see your business win and grow and that is what our goal is and why we stand out from the competition. Read more>>