Every overnight success we’ve seen has been years in the making. And those overnight successes are rarely because of an amazing idea or a stroke of luck. We asked some of our favorite folks from the community about what characteristics are at the heart of their success story?

Kelsey Daingerfield

The most important factor behind my success has been learning to build the business around a system instead of around myself. Early on, like most founders, I was the system. I held all the context, made all the calls, and kept everything moving through sheer effort. It worked, until it didn’t. Growth exposed every gap, and what looked like a capacity problem was almost always a structural one. Read more>>

Michael Honeycutt

People want to make this complicated. It’s not. The most important factor behind whatever success we’ve had is that we stopped trying to sound like anyone else. Southern rock right now is either nostalgia or it’s watered down for radio. We didn’t split the difference. We went loud, we went real, and we let the songs come from somewhere true instead of somewhere safe. Read more>>

Curtis Edwards

The most important factor behind my brand is making space for bigger men of color and allow them to be seen as powerful, handsome, attractive, and wanted Read more>>

Roxanne Edrington

The most important factor behind my success and the success of my brand is authenticity. I don’t just teach healthy aging, longevity, and wellness—I live it every day. My patients know that the strategies I recommend are the same ones I personally follow and have used throughout my own journey. Read more>>

Sarah Ilesanmi

The most important factor behind my success is consistency and resilience. Success rarely comes from one big moment—it comes from small, consistent actions over time. The most important factor behind the success of my brand is genuine care for people. I focus on providing compassionate, high-quality mental health care, listening to my clients, and building trust. Read more>>

Aliyah Parker

Trust. My clients trust me because I’m consistent, I educate them, and I prioritize the health of their hair over quick results. That’s what has built my brand. Read more>>