Meet Alec Ramirez | CEO of The Lash Head

We had the good fortune of connecting with Alec Ramirez and we’ve shared our conversation below.

Hi Alec, we’d love to hear more about how you thought about starting your own business?
When it came to starting The Lash Head, I honestly had no idea what it was I wanted my business to be or how I was going to go about starting it. At the time I was a year into my business classes and going through the material constantly left me inspired and ready to get my feet wet as an entrepreneur. In the coming days there will be two main instances that changed my life forever. The first one being one day I was sitting in traffic, and I was thinking about all the things I love and how I would be able to make it into a brand. It was at that moment that I thought of the company name, the custom packaging, and a list of names I could use for the products. I immediately went to the notes app in my phone and wrote it all down so I wouldn’t forget anything. As soon as I got home, I created a business plan and began sketching the packing, reaching out to vendors to get information as well as getting different prices for materials. I decided on creating a lash company because I have been into makeup and playing with different products for 10+ years and it was something people knew me for. However, I knew that there was also a great number of other incredible lash companies out there, so how would I be able to make my company stand out? Aside from makeup I also have a love for collecting shoes and although growing up I didn’t collect shoes like I do now, I always had a love for them and the ways they can change any outfit. So, I decided on creating mini shoeboxes to place the lashes in and on naming the company The Lash Head. The second instance was a dream I was able to recall so clearly and I knew that instant that I had to make that dream happen. In the dream I was able to see myself sitting on three giant shoe boxes that matched my lashes packaging exactly. In that same instance I was able to see the photographer who currently takes my Instagram pictures taking the pictures of me sitting on the boxes posing. It was soon after that I planned the whole photo shoot and made the dream come true. This entire process took me about a year to complete and I was able to launch The Lash Head on December 1, 2020

Let’s talk shop? Tell us more about your career, what can you share with our community?
This journey has been a crazy one to say the least. There have been a lot of sleepless nights, mess-ups, and things we had to learn on the spot along the way, but nonetheless I wouldn’t change one thing. Looking from an outside perspective it may seem like The Lash Head may have happened overnight, but the entire process from beginning to end took about a year and a half. I am a completely self-funded company and with that came a lot of challenges. Having to set a budget and remain in it all while trying to create the vision I had in my head was a challenge, but once I had my first produced product in my hands and could see the complete vision I was instantly in love. That feeling lit a fire within me and pushed me to work harder so I could give others the sense of happiness I felt when opening our lash box, as well as the confidence and feeling that comes along with wearing eyelashes. This company is so special to me because I have poured my all into it, from ensuing the sample lashes were up to my standards as far as the quality of the lashes to the cotton band, to the length, to how many wears you can get out of them. I made sure these lashes were for any and every one and that I would be proud to say these are mine.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1 – Their trip to Houston would start at one of my favorite brunch spots called Postino where we would get some mimosas and bruschetta.
Followed by a bit of thrifting and shopping in the Montrose area. Being a local and small business myself, any chance I get to show love to other local and small businesses I will.
Ending the first day with some fun out like bowling or even going to Cidercade.
Day 2 –
The next day would be followed by going to my favorite Kolache shop in the Heights and getting some lattes just hanging out and catching up.
After which we would stop by Sawyer Art House and look at the new pieces of art and if any artists are there talk to them and just continue to get inspired by all the incredible pieces.
Day 3 –
Knowing me and my friends there would defiantly have to be a content day. On this day we would generally get ready and go out to downtown Houston and get some content with a few different outfits, as well as seeing if they would allow me to do their glam and get content for The Lash Head myself.
Day 4 –
To me brunch is always a must so the next day would start at Brasil with some lavender mimosas and French toast
After which we are taking a relaxing trip to Milk and Honey for a facial and just taking some time to ourselves.
To end the night, we would keep the chill vibes going and head to Café Layal for some drinks and hookah
Day 5 –
With it being the last day, we would start our day at Common Bond, which is one of my favorite coffee shops
Going to do some last-minute shopping at Supreme Goods, Lo-Fi and other boutiques around the downtown area
To end the day, we would get dinner and drinks at this restaurant called Squable

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
With the success of The Lash Head and growing the company there are a handful of people I don’t think I could’ve done this without. Firstly, being my family and having their support throughout this entire journey. They have always believed in me when it comes to my dreams and ambitions, never limiting me and encouraging me to keep going. There were nights when me and my parents stayed up making the boxes for the lashes and getting my stock ready. I don’t think I could’ve done this without all their help. The next person is someone who gave me that final push I needed to go through with purchasing all the supplies and officially deciding that I was going to launch The Lash Head. Her name is Raquel and if it wasn’t for her who knows when I would’ve taken the next step to getting my products made, or if I even would’ve launched The Lash Head at all. Having friends who encourage you to grow and push yourself and ones you never really find twice, and I will forever be thankful for that night and the conversation that happened because without her who knows where I would be. Lasty I am thankful to The MUAProject for not only taking a chance on me to sell my lashes in their store, but also offering me a job and allowing me to grow in not only in the makeup industry, but also allowing me to grow in my craft and connections with other local artists.

Website: https://www.shopthelashhead.com

Instagram: https://www.instagram.com/thelashhead/

Twitter: https://twitter.com/TheLashHead

Facebook: https://www.facebook.com/TheLashHead/

Youtube: https://www.youtube.com/c/AlecTheOfficial

Other: Personal Instagram : https://www.instagram.com/itsinjin/

Image Credits
Model : Alec Ramirez Photographer : Alec Ramirez