Meet Alex White | Choreographer & Entrepreneur

We had the good fortune of connecting with Alex White and we’ve shared our conversation below.

Hi Alex, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business, was birthed in the form of literature. I read a lot of Aesop’s fables as a child and I enjoyed the process of story telling. I would write poems, short stories and comic book movies lol. As all young children my attention shifted through the years to sports, but I never lost my passion for storytelling. Starting Alex White Productions allowed me that opportunity to continue to childhood dream of being an author. Now I just tell stories through impactful movement.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I believe the thing I’m most proud of is the fact I didn’t have to sell my soul to get to where I am. I worked hard from the ground up! I couldn’t afford dance classes all the time, so I worked the front desk or swept floors after class to pay my way. Two years into training I booked my first job as an ensemble dancer for a Broadway musical called Monty Pythons’ “Spamalot”. After that I booked another ensemble dancer role in the musical “Chicago”. During this time I was still training and getting to know people in this new world that I am now a part of. Soon after I started touring with BELK as Belkie the dancing bear, opening for bands like Lady Antebellum. These were some really great experiences for me just starting in this career, bc I feel like it taught me all the key tools needed when I get to other spaces good or bad. Working with Belk lead to shooting a commercial for Target and Coca-Cola. Soon after I studied West African dance where I was afforded the opportunity to give back to the younger generation coming after me. Filming movies which later lead to me dancing for the NBA and then starting my own production company. One of the biggest challenges I feel is continuing to live out your vision even when its not clear to others. Finding a work life balance was also one of my biggest struggles.

Who else deserves some credit and recognition?
I’d love to dedicate my shout-out to NC Dance District! I started training in dance at the age of 19. I was a nursing major in college and no longer had the desire to participate in competitive sports. I was always the guy on the team that could dance but I never took it seriously. My parents (at the time) were not very supportive of dance as a living, but more of a hobby. I worked a part time job in the early mornings, went to class in the middle of the day and at night would sneak to take dance class lol. My parents had no idea! Lisa D. Wright and Ana Ogbueze are my two mentors that saw greatness in me at 19 years old! They poured into me teaching me the business aspect of things along with the creative. I learned through them how important character is in the workplace, they taught what it is to be resilient and to truly work hard from the ground up! NC Dance District is my home and without them taking me under their wings I would not be who I am today!

Website: alexwhiteproductions.com

Instagram: tru_always

Facebook: Alex White

Youtube: alex white productions