We had the good fortune of connecting with Diamond Gordon and we’ve shared our conversation below.

Hi Diamond, can you walk us through the thought-process of starting your business?
My thought process behind starting Irie Tov! Juice was creating a juice bar that assists in making healthy life choices affordable. In 2020, at the brink of COVID-19, I found myself making cold pressed juices and milks more often. I saw and felt the immediate response in my body once I removed artificial drinks. I began to think about how there are so many people trying to kick start or even enhance their health journeys, and how conducive cold-pressed juices and milks would be. I also wanted to make sure that it could be created as something affordable for everyone. It’s just something about consuming fresh fruits and veggies and knowing that your body is receiving the nutrients it deserves! So one day, as I was making some cold-pressed almond milk, I finally decided that my son and I were going to create our own juice bar- Irie Tov! Juice.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I currently work at FOX 26- a news station in Houston, Texas. I am a Creative Content Producer and I love what I do. I have a strong passion for entertainment and media and this job keeps my creative flow growing. My son and I just recently moved to Texas from Illinois and it has been a special experience. As we still adjust, I’ve been blessed with networking opportunities that has helped Irie Tov! Juice get back in action. It has not been easy, due to factors such as money and lack of resources. However, the challenges that we face are always perceived as lessons-with strong intentions to turn into successes. Irie Tov! Juice is still at the very beginning stages. I’m still learning many do’s and don’ts as we move forward, but the results are always rewarding. I love hearing client feedback on how the products make them feel. I love customizing orders to a client’s preference for satisfaction. These are the kind of wins that keep me going and I know that Irie Tov! Juice will be a successful business. I want the world to know that “Victory is always possible for the person who refuses to stop fighting.”-Napoleon Hill

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting Houston for a week long trip, I would take them to a pleather of places! The food here is so amazing and I’m still finding out new hot spots. I would take them to Toasted Yolk Cafe for a breakfast/brunch vibe. Brio Italian Grille is my favorite spot for a afternoon and dinner. Mutiny Wine Room is such a dope vibe! The aura is just right and a great place for small social networking. Todos Santos restaurant for tacos and margaritas. It’s so much to do here, but I love food so there you go!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are a handful of beautiful souls that deserve recognition for the startup of Irie Tov! Juice. To my Uncle, Lewis Ricardo Gordon, who ended all of our conversations with “Irie Tov Niece” and is the originator behind this company’s name. To my soul sister, Cleontra Jones, for charging our group of girlfriends to create a business in 2020 because she saw that each one of us deserve to be our own bosses and generate several streams of income. She celebrates all of our successes as if they are her own and I’m forever grateful for the “push”.
To my Stateville family, those that were my designated “taste testers” and later turned into returning clients-the love and support will never go unnoticed.
Lastly, my son, Deondre…who is also the Co-Founder of Irie Tov! Juice. Dre serves are the primary motivating factor in all things I do. I love you son, my pride and joy.

Instagram: @irietovjuice

Facebook: Irie Tov Juice

Other: Viewers can also follow my personal page on instagram @_diamondedition

Image Credits
All images provided were taken by me, Diamond Gordon

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