We had the good fortune of connecting with Edward Reddics and we’ve shared our conversation below.

Hi Edward, career-wise, where do you want to be in the end?
To provide my son an avenue I was not granted.

Alright, so let’s move onto what keeps you busy professionally?
I think being true to me is what’s important not necessary something that sets me apart. The love for what I do is also combined with my overall goal which is providing an avenue for my child/ren to decide if they want to be under the thumb of someone else.

I got here desiring to build something I can hand down besides my last name. I cannot say something was easy or hard because the journey is eternal. So far its been hard but fair. Challenges are daily task. The biggest one is to be better than YOU were yesterday. Anyone outside of you is a motivator, not competition.

Learned that I need a PR rep lol Being that my sister company is solely about the culture I deal with us a lot. We don’t have decades of lessons in customer service. For some reason we know we clap back but think clapping back should be part of the business but we laugh at it when big name companies do it on social media. I just want to keep that energy. lol I am me first at all times and I try to maintain who I am. Though I understand that being nice and passive gets you further.

Its here to stay. J. Imamu was designed to promote Black Empowerment and Excellence through positive messages of self love and cultural acceptance. J. Imamu’s  objective is to liberate and unify individuals by reversing the spread of social means and propaganda through knowledge of self.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Father, cousin, mom (family

Father for showing me in the short years he was here with us on how to be a man.
My cousin for continuing those lessons once my father passed.
Mom for being the backbone that we all needed. Raising 4 children and taking in others was not an easy task. For her to grown with me as I grew was nothing short of unconditional love.

Website: www.jelaniipro.com https://jimamu.co

Instagram: @jelani_ipro | @jimamau_

Twitter: @jelani_ipro | @jimamau_

Facebook: https://www.facebook.com/Jelaniipro | https://www.facebook.com/jimamuco

Youtube: https://www.youtube.com/channel/UC1hwDCJ46sYX4IbCaTHA3ag

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.