We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Sheleana Taylor | Certified Life Coach & Lifestyle Strategist

Faith is the value that matters most to me. My faith has kept me grounded and kept me sane as I have navigated the different adversities that I have faced and overcome in life. My faith guides me along the path that God has created for me and honestly it’s only when I’ve stepped outside of faith to operate in flesh that I’ve faced really hard times. Now, don’t get me wrong, faith does not make life a walk in the park. There will always be trials which are needed for growth. Faith makes things possible because it helps me to see it, and I know that if I can see it, I can have it or do it. Read more>>

Melody Li | Psychotherapist and Mental Health Liberation Activist

The value that matters most to me is liberation – liberation of the most marginalized with Indigenous sovereignty and Black liberation at the forefront and also to all humans that are systemically oppressed, silenced, or marginalized. This is a central value to our community, Inclusive Therapists, which centers the needs of Black, Indigenous, and People of Color (BIPOC) and the 2SLGBTQIA+ community, as well as amplifies the voices and expressions of Neurodivergent and Disabled communities. I believe liberation also extends to non-humans and Land or Mother Earth too. Read more>>

Jacquie Wheeler | Fiber Artist

The value that matters most to me is customer satisfaction. Hands down, period, mic drop. My brand’s success is not measured monetarily but instead by customers’ smiles, the high pitched giggles, and the five star reviews. I don’t want to simply meet the customers’ expectations, I create to exceed expectations. It’s not just about adorable fiber art in pretty packaging. I consider the customer in every step of my process from selecting fabrics, to sustainability, to delivering the final product, In reality it is the customers who have shaped my most popular items. Read more>>