Meet Josephine Nwaogu | Owner of Desire’J Hair

We had the good fortune of connecting with Josephine Nwaogu and we’ve shared our conversation below.

Hi Josephine, what was your thought process behind starting your own business?
I love everything hair, ask my friends and family they know. Since I was a little girl, I was always doing my hair. From parting it into sectioned twisties and adding barrettes to now, creating all the units I wear. So when the plan to form my own hair company had me up at odd hours of the night researching, and pausing at random times during the day to jot down some idea that popped in my head, I knew it made sense. I am a serious planner. When curating my business, the big three questions I planned around were “how will I set apart my business from others” “how can I ensure quality is embedded in everything I give” and lastly, “how am I going to pop out with this?”. This led me to source endlessly when choosing my vendor, creating my website from scratch, and co-directing my first video & photoshoot.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Desire’J Hair is a company dedicated to providing quality hair extensions that leave those wearing them feeling confident in their hair. We pride ourselves in quality being our top priority which is why our customers can safely shop with us and be assured that our products will exceed expectations. Owning a brand is not easy. On the surface, it may appear that way, but a lot of work goes into it that some don’t ever see. I started this business my junior year of college in 2020 while juggling my coursework, extracurricular activities, and life’s surprises. Time management is definitely a skill I’ve had to home in on especially when having your hand in so many things.

I’m very pleased to see how far Desire’J has come in the time we’ve been around. I love the creative ability my brand gives me and I’m very excited to roll out these next few projects I’ve been working on.
I am learning the importance of the fact that there is no one way to do things. You are the dependent variable in your life and that is one’s strongest asset.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, first we have to get brunch! A place that has never gotten old to me is Jupiter’s Pizza and Waffles in Sugarland. The location is prime because the town center is right beside it and often there are a few performances going on. Then, we would drive downtown and have an adventure. There are so many hole-in-the-wall places you can discover by just exploring.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
They say it takes a village to raise a child and indeed it does. I would like to shout out my village. From those who directly support me to those who don’t know me and vice versa but support me nevertheless because they see value in what I’m doing. Last but not least God, through him I find what I thought I lacked and where I draw the strength to apply myself in everything I do.

Website: www.desirejhair.com

Instagram: https://www.instagram.com/desirejhair/?hl=en

Other: Email: desirejhair@gmail.com

Image Credits
@directedbysb