We had the good fortune of connecting with Rosalinda Gonzalez and we’ve shared our conversation below.
Hi Rosalinda, can you walk us through the thought-process of starting your business?
I wanted to fully believe in and love myself. I wanted to take responsibility for my gifts, education, and fine art experience. Many bosses I have worked for over the years really did not treat their employees with the respect, pay, and benefits they deserve. This is common in the fine art world. As a result, I was inspired by the injustices I experienced, discrimination, and my own personal #metoo movement. I did not want to stay a victim I found being an independent artist and entrepreneur is a way to transcend. It is common for women and minority business owners to break away from traditional employment for this reason. Injustice one driving force in the entrepreneur community. It is a movement that does not get much attention compared to the romanticized images and stories of entrepreneurs going “all in” and being free of a boss.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I got a lot of experience and growth learning from other artists while working at galleries, nonprofits, and museums over the past 15 years. It was not easy. The art world is a highly unregulated and competitive industry. It is built on illusions and optics. I overcame this by becoming more spiritual, meditating, therapy, and a lot of sweat equity. I have learned that it is important to trust your instincts and value your feelings and what your heart tells you.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would hang out in my studio part of the time. I have a music studio set up and several sets. We would do Karaoke, take portraits, and project movies/videos. I would also take them to the vintage clothing shops in Montrose like Pavement, Buffalo Exchange, and The Cottage Shop. We would break for some great food at Oishii, Mai’s, Coppa Osteria, Shiva Indian Restaurant, Bella Green, Hugo’s, Cuchara, Katz’s, and The Original Ninfa’s. Have coffee at Black Hole and walk over to the Menil Collection, Photo Center, and Rothko Chapel. For art watching, we would also go to the MFA, CAM, Anya Tish Gallery, Inman Gallery and Sicardi Ayers Gallery. When we are ready to get rowdy we would head to Marfreless, Poison Girl Pinball action, and Warren’s Inn. After getting pumped we would head out to listen to some live music at Continental Club, White Oak Music Hall, Rockefellers or where ever my music friends are playing.
Who else deserves some credit and recognition?
I am really grateful for my friends, family, and collectors. I have had several great mentors and supporters along the way like Jess Lott, Mel Chin, Carolee Schneemann, Rick Lowe, Delilah Montoya, Celia Álvarez Muñoz, and Teresa Margolles to name a few. I also am so grateful for my spiritual and astrology friends/digital mentors like Andrea Salazar, the Leo King, and Christopher Witecki. I also found some support from videos and podcasts from The Jordan Harbinger Show, Namaste Today, Tara Brach, Dori Clark, and Susan Winters.