We had the good fortune of connecting with Melinda Dawson and we’ve shared our conversation below.
Hi Melinda, what was your thought process behind starting your own business?
I started as a nail technician and my goal was always to focus on the skin and nail health of my clients. It was essential for me to eliminate the use of synthetic products promoted in the industry and replace them with products that moisturize and alleviate skin-related issues. After doing research, I found the best ingredients that carried long-term benefits. Then with the feedback I received from my clients, my products went from solely being used during services to expanding to the public.
What should our readers know about your business?
This journey has been full of trials, especially as a growing small business. As organic and natural products become more prevalent, I believe what sets Rejuvenate Bath & Body apart is that we’re focused on the customer experience – the product itself down to the communication. I hadn’t intended for my products to be a stand-alone business. I only intended to create products for my clients to alleviate the concerns that were shared with me and those I frequently encountered, such as psoriasis, eczema, chronic dry skin, inflammation, etc. I realized with the feedback received that I could expand this to help many others as well. Fast forward, I’m most excited about the continuous growth and the amount of people who’ve found relief from using my products.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The clients that encouraged me and provided constructive feedback on how to improve my product deserve recognition. I always encouraged feedback because the goal was ultimately to create something that was beneficial and met their needs. Those who tried my product(s) at local events and believed in it enough to share it with others also deserve recognition. It’s because of them that I’ve been presented with many opportunities and the awareness of Rejuvenate Bath & Body has grown.
Website: www.rejuvenatebb.com
Instagram: www.instagram.com/rejuvenatebathandbody
Facebook: https://www.facebook.com/rejuvenatebathandbody
Image Credits
Lucero Creative Studio