We had the good fortune of connecting with Niko Johnson and we’ve shared our conversation below.
Hi Niko, what was your thought process behind starting your own business?
My thought process behind starting my own business was that, I wanted total control of my destiny. I wanted to be my own boss. I didn’t want to work hard for someone else’s dreams.
What should our readers know about your business?
I am really excited about Higher Being Apparel’s fall and winter release. The brand has new merchandise dropping soon that I think everyone will be excited about . Where I am today with my business was not an easy road and I still have a long way to go. I’ve overcome many obstacles while executing my vision and staying focused on the task at hand. I have learned many lessons along the way. A few of those lessons are stay focused , constantly work on elevating mentally physically & spiritually , believe in yourself when times get hard, and to set new goals. The meaning behind Higher Being apparel/fitness was created to motivate and inspire everyone across the world to chase their dreams and see past the typical 9-5 job. I personally believe life is bigger than paying bills and dying. Once you start to chase your dreams you slowly begin to transition from a HUMAN BEING TO A HIGHER BEING. That’s the motivation behind my brand, to encourage everyone to get out of their comfort zone and pursue their vision.
Who else deserves some credit and recognition?
I would like to give a shoutout to my videography/photographer team. @fridayfeelsproduction. They helped me create my workout/promotional videos and photos. I also want to give a shout out to my brother Rico Edwards for guiding me along my journey with giving me design ideas for my clothing brand “Higher Being Apparel”. Follow him on Instagram at @artist_rico_edwards where you will find his art work, and apparel. Lastly i want to give a shout-out to my training partners and mentors Byron Hayes, and Maria Johnson for helping me with my bodybuilding journey.
Website: Higherbeingapparel.bigcartel.com
Instagram: https://www.instagram.com/neek.o/
Facebook: Niko Johnson
Youtube: Niko Johnson
Image Credits
@Fridayfeelsproduction