We had the good fortune of connecting with Shannon Smith and we’ve shared our conversation below.

Hi Shannon, is your business focused on helping the community? If so, how?
At Forgiving Endo LLC, my mission runs deeper than pain relief, it ripples out into every corner of a woman’s life and everyone she loves. When a woman is trapped in chronic pain, especially the relentless, misdiagnosed, gaslit pain of endometriosis, she can only offer the world what’s left over after survival. I believe she deserves so much more than that. By helping women reduce their pain and reclaim their bodies, they are stepping back into their presence, the kind that shows up fully for a spouse, gets on the floor with their children, leads a team with clarity and fire, and pours into their community with open hands. A healed woman doesn’t just feel better, she loves bigger, leads stronger, and lives out loud in her own skin without apology. At Forgiving Endo LLC, I know that when one woman is healed, the world around her is forever changed, and that is the most powerful social impact I could ever hope to make.

Alright, so let’s move onto what keeps you busy professionally?
My path to Forgiving Endo LLC was anything but a straight line — and honestly, that’s what makes it real. I spent years in the corporate world, building a strong foundation in business administration across a variety of industries. I was capable, driven, and showing up professionally while privately battling the relentless pain of endometriosis. It was not easy. There were days the pain won. But through intentional diet adjustments, stress relief practices, and some deep emotional healing, I began to find my way back to myself — and I knew I could not keep that to myself.

As a National Board Certified Health and Wellness Coach, I bring a holistic approach that looks at the whole woman, her body, her mind, her emotions, and yes, her spirit. That last part is what truly sets me apart. In all the group coaching spaces I have experienced, no one was making room for God in the conversation. I do. Not in a preachy way, and with zero requirement to belong to any church or religion, but in an honest, human way. Because when you are lying in pain asking “why can’t I get pregnant?” or “why is my body rejecting me?” those are not just physical questions. They are deeply spiritual ones, and women deserve a safe place to voice them out loud without judgment.

That is what I built. A space where the whole woman is welcome, her lab results and her prayers, her meal plan and her grief, her strength and her most vulnerable questions. I want the world to know that healing is not just physical, and no woman should have to fragment herself to find help. At Forgiving Endo LLC, she doesn’t have to.

Has any of this been easy? Not even a little. I have worked two jobs, then one, then two again, then stepped away from everything to care for aging family members, because that is what love requires sometimes. Through every season, I kept showing up for my requirements to maintain my National Board Certified Health and Wellness Coach active status, because this calling was not something I was willing to let go of, no matter how hard life got. I have built, torn it all down, and rebuilt again more times than I can count. But here is what I have learned, every single iteration taught me something. Every hard season went deeper into my own self-discovery, which only made me more equipped to go deeper with the women I serve. This journey has never been about having it all together. It has been about refusing to quit, and trusting that every valley was preparing me for something greater. That is not just my story, it is the heartbeat of Forgiving Endo LLC.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend is visiting, assuming they get here by Thursday afternoon, our first stop is A Moveable Feast, because Thursday means my favorite salad is on special and we are absolutely not missing that. Saturday morning we are up and out the door early for the Memorial Villages Farmers Market, where the tamales, organic juices, and fresh sourdough bread alone are worth the trip. We’re also bringing my fur-baby, Phoebe. She loves all the dog treats she gets at the market.

If they love coffee, we are hitting both Cambria and Catalina — two incredible local spots that I will always choose over a chain, every single time.

At some point during the week we are spending a full day in the Museum District — walking the gardens, ducking into museums when the Houston heat reminds us who is boss, and catching a concert in the park if the timing is right. And Galveston? Non-negotiable. We will wake up early enough to catch the sunrise on the seawall, one of the most peaceful things this area has to offer, then walk right into Seawall Coffee Company for breakfast. If we’re hitting this up on Sunday, on the way back home we will swing by the Bay Area Farmers Market for a few last treasures.

In between all of that, some of the best moments will be right on our own patio, neighbors invited over, good conversation flowing, and no agenda at all. That is Houston living at its finest.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My biggest shoutout goes to my husband, who supports me in every way I’ve ever needed — from emotional encouragement to the most tender backrubs during a flare, and always being mindful of where we eat so I never feel left out or unseen. To my parents, who planted the seed early that food is medicine and what you put in your body truly matters. To the friends who opened doors I didn’t even know to knock on — connecting me to networks that led to new jobs, new practitioners, new friendships, and real relief from my own symptoms. To God, for inspiring Forgiving Endo LLC and giving me a purpose born straight out of my pain. Forgiving others, forgiving this disease for the time it stole from me, and forgiving my own body for the seasons it couldn’t show up the way I wanted. That forgiveness became my foundation, and everything I do now is built on it.

Website: https://forgivingendo.com/

Linkedin: https://www.linkedin.com/in/shannon-smith-nbc-hwc/

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.