Meet Sierra Parker

We had the good fortune of connecting with Sierra Parker and we’ve shared our conversation below.

Hi Sierra, what do you attribute your success to?
The success of ConcreteRose Talent Management can be attributed to several key factors:

1. **Talent-Centric Approach**: We prioritize understanding and meeting the needs of our talent, ensuring that our methods are helpful, accurate, and engaging.

2. **Continuous Learning**: We consistently keep up with market trends and expand our knowledge base to provide our talent with the most current and relevant information.

3. **Adaptability**: We tailor our management style to accommodate different communication styles and preferences, making our interactions more personalized and effective.

4. **Empathy**: We strive to acknowledge and validate our talents’ feelings, offering support and understanding in every conversation.

Above all, we aim to serve our talent and be relatable. These combined elements help us create a positive and impactful experience for both our talent and business partners.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Meet Sierra Parker, the Chief Executive Officer of iamSierraParker The Brand LLC (The Brand), which she founded in 2019. This brand was created from the heart of a woman with many gifts who wanted to explore all her talents without being limited. The Brand serves as an umbrella company for various organizations founded by Sierra, encompassing Boutique & Fashion Buying, Brand & Talent Management, and Nonprofit & Community Outreach. Sierra believes that being tied to just one gift restricts potential, and she is determined not to be boxed in.

In 2018, Sierra co-founded the nonprofit “Queening in MY Purpose” with her COO, Rachelle Smith. Both women share a passion for community outreach and strive to create a supportive environment for women and girls. This nonprofit has led numerous initiatives in the San Antonio community and continues to serve alongside other local members.

In 2021, Sierra opened a women’s boutique with her twin sisters, Ryan Neitch and Reagan Braddock, in the midst of the COVID-19 pandemic. The boutique thrived and eventually evolved into a more upscale couture boutique, now named K.Simone’s Boutique. Many people often wonder about the meaning behind the name change. Sierra has a deep relationship with her cousin, Kendra Simone Mosley, whom she admires greatly as a mother, sister, cousin, and person. She made a promise to Kendra that no matter where life takes her, Kendra deserves to see her name in the spotlight. In honoring that promise, Sierra dedicated the boutique to highlight Kendra’s name. The two have always shared a sister-like bond and were extremely close while growing up.

K.Simone’s Boutique has made significant strides, particularly in 2024-2025. The boutique has expanded to include a men’s collection, and Reynaldo Powell, the Stylist and Owner of StylePower, has joined as a fashion buyer. Additionally, Nicole Valorie has been hired as the Managing Director, overseeing the daily operations of K.Simone’s. This brand is thriving!

Sierra is a licensed brow artist who opened her private brow bar, “Sie’Luxe Brows,” in 2021. She is truly a jack of all trades, with impressive credentials to match. In 2022, her brow business expanded as she began certifying other artists to become “Powder Brow Specialists.” With over 13 years of professional training in corporate industries, Sierra has continually honed her skills.

In 2023, Sierra Parker founded ConcreteRose Talent Management (CRTM), a Talent Management Group that provides subscription-based marketing, management, and administrative support services to freelance talent. Upon entering the industry, Sierra recognized the need for talent representation that did not require binding contracts or a share of earnings. Her vision was to create an environment where talent could focus on their craft without limitations or restrictions, leading to the establishment of CRTM in November 2023.

Rachelle Smith serves as Chief Operating Officer, responsible for identifying new opportunities for our talent to engage in. Lee Gore is our Chief Strategy Officer and Talent Manager, fully supporting our models and playing a key role in strategizing for the organization while coordinating out-of-town opportunities for the team. Reynaldo Powell serves as CRTM Stylist and Male Model Coach.

ConcreteRose Talent Management also boasts a full media production team specializing in comprehensive media production, photography, videography, and special events. This team has over 40 years of combined experience and is recognized as top-tier in the industry. We are excited to see the ConcreteRose Media Production Team lead the charge at our prime event in San Antonio. The team includes talented individuals such as Darryl Edwards of J&K Photography, Fredricc Brock of Doc Shoots Too LLC, Salim Proctor of Doc Shots Photography, Jeremy Coates of JeremyGPhotography, Lee Gore of SmalKine Media, and Darri Curtis. We take pride in assembling a team that epitomizes excellence.

In 2025, Sierra joined the DreamVoice/DreamWeek team, founded by Shokare Nakpodia, in a position that allows her to continue serving the city of San Antonio through her passion for fashion and culture. Professionally, Sierra is the Director of Human Resources for a FinTech organization, where she thrives in her role of serving and supporting others. Additionally, she is a full-time mom to her amazing son, Parker Noah, a remarkable young man with a heart of gold. Parker often accompanies Sierra on her many ventures, proving to be quite the trooper.

Sierra is dedicated to working in areas that matter most to her—serving others. She has no desire for idle work; instead, she seeks work that makes an impact and a difference in people’s lives. Often referred to as the “Boss Lady” by her team, Sierra remains a humble servant to those who partner with her, helping to bring their visions and dreams to fruition.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had friends visiting in the city, I would take them to a few of my favorite places:

• Brunch: Flavor Rich or Tryst Kitchen
• Coffee: I’m still searching for my favorite in the city 😊
• Dinner & Vibe: Rosario’s ComidaMex & Bar
• Shopping: K.Simone’s Boutique (of course)

I prefer traveling to going out in my city, so I’m likely to plan a trip somewhere over the weekend. However, I also enjoy the comfort of my home, so I make it warm and inviting, equipping it with all the things I love.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My success, my drive, and the essence of who I am as a woman, mother, sister, and person can be largely attributed to my mom, Monica Curry. My mom is a natural go-getter. Despite our differences, stemming from both of us being extremely passionate and strong-willed about our beliefs and how we want things to unfold, she has always exemplified certain qualities that have shaped me. These qualities include being respectful, humble, educated, well-dressed, driven, and an achiever.

I have also taken on many of these traits. I am a risk-taker, and while my mom may not always see my vision, she consistently supports my decisions. Growing up, I watched a woman demonstrate nothing but strength, and now, as I mature, I am learning how to embrace being “soft.” It’s a process I tackle one day at a time.

When it comes to my son, I have never wanted for anything because I was raised by an achiever and a driver. Therefore, I work equally hard to ensure that Parker also wants for nothing. This commitment can be both a blessing and a curse, as I have missed many valuable moments while focused on “earning.” Nevertheless, it all works out in the end. My mother and son are my motivation, and I owe a great deal to both of them.

Website: www.cooncreteroseconsultingfirm.com | www.ksimonesboutique.com

Instagram: @iamsierraparkerthebrandllc | @concreterosetm | @ksimonesboutique

Linkedin: https://www.linkedin.com/in/sierra-parker-270b04199/

Facebook: Sierra Parker

Image Credits
Main Photo: DocShotsPhotography, Salim Proctor

Black Outfit & Green Jacket: DocShootsTooLLC, Fredricc Brock