Meet Tiffany Schade | Founder & Chief Queen 👑 of Operations

We had the good fortune of connecting with Tiffany Schade and we’ve shared our conversation below.

Hi Tiffany, is there a quote or affirmation that’s meaningful to you?
“Feel the fear and do it anyway.”Dr. Susan Jeffers

This is one of my favorite quotes and has given me motivation to keep going more times than I can count. Being an entrepreneur is all about taking risks and putting yourself out there with the potential for failure. Everything you do is very personal and fear can quickly take over and prevent you from achieving your dreams. When I feel paralyzed by fear, I repeat this quote to myself. I can’t tell you how many times I’ve been able move through the fear and complete what I am scared to do.
I love that this quote has you acknowledge the fear and feel it. That’s an important part of the process. If you ignore the fear, it silently grows until it can’t stay quiet. Being an entrepreneur means you will be doing far more things than are in your wheelhouse. You are constantly learning, reinventing and never saying no to trying and learning whatever is necessary for your business.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The mission was simple: develop a collection of cosmetic products that have huge color payoff, are humanely sourced, and allowed for people of all backgrounds to express themselves with bright pigments and vivid tonality. A passion for holistic health and a kinship with the earth helps to define Sacred Child Beauty’s relentless pursuit of alternative beauty.
• We are a non-toxic, cruelty-free cosmetics company and do not use over 2,700 ingredients currently used in conventional makeup brands due safety concerns and or sourcing concerns (ie- mica, while natural is mined with little global regulation on child labor).
• We only safety test on humans (no animals) and require all our ingredients to be sourced from animal-friendly sources.
• We are honest and upfront about who we are, how we do it and what we claim.
• We embrace all types of beauty and diversity- age, gender, race, religion, sexual orientation, physical conditions, cultural background or country of origin.
• We love our pigments like we love personalities, bold and vibrant! We are bringing the color back to clean cosmetics!

My journey has not been easy but it has been a labor of love and passion! I first began thinking about ingredients in cosmetics as a preteen. I have always had sensitive skin and a tendency to break out.

Professionally, I grew up in the cosmetics and skincare industry having worked for some iconic companies like Sephora and Estee Lauder in buying offices and also in the field.

In 2015, I made some major changes in my life which led me to taking a course to become a Holistic Health Coach. I will never forget learning about how under regulated both cosmetics and skincare as well as the food industry are. I couldn’t believe that there was no standard safety testing required for cosmetics and skincare nor were there any real rules around advertising. I began to look for “clean” cosmetics brands that I could swap out my favorite conventional products. When I couldn’t find many bold shades of “clean” lipstick I began researching how hard it would be to manufacture it myself.

This is a brand that is really about embracing individuality and challenging traditional standards of beauty. Using your voice is so important for your own self-worth and also the greater world. It’s important that we consider how the products we use impact individuals, the environment and the greater world. We believe that being authentic, transparent and real is what it’s all about. As the founder, I am happy to admit that I don’t use all “clean and natural” products. I want people to stop feeling like it’s an all or nothing mentality when it comes to clean beauty, skincare or any products in your life. Swapping out one product at a time for something healthier means that’s one less potentially damaging product out of your life. That’s a good thing.

Please make sure you ask questions about advertising, ingredients and manufacturing practices. Asking questions and demanding change are the only way we will transform the beauty industry. Your voice matters and the more you use it the easier it becomes.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There are so many fantastic spots here in Austin! Of course, I’d insist in kayaking on Lady Bird Lake (Towne Lake.). I love seeing the city views and bridges as I paddle.

Spending an afternoon on South Congress Avenue is s much fun! We would start with brunch at Perla’s and then do some shopping. You can’t go wrong with the eclectic mix of local Austin stores and better known labels. You get a good sense on South Congress for how friendly and authentic Austinites are! You break for a glass of wine and snack at June’s All Day Café and then get back to shopping!

I have so many fave restaurants so I’ll just make a list:

Clarks Oyster Bar
Josephine House
Odd Duck
Red Ash
Suerte
Justine’s Brasserie
Mattie’s

Soho House is always fun and The Pershing is lovely.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Fyli Tribe https://fylitribe.com/

I am currently in what is called a “Cohorts” groups and I have met the most phenomenal, female entrepreneurs. Each of the women are so supportive and inspirational. The founders and facilitators have been exactly what I have needed to get re-energized and re-engaged in my business. Jaclynn Brennan, Yanyi Li, Catherine Sypert, Mi’a Callens

Website: https://www.sacredchildbeauty.com/

Instagram: https://www.instagram.com/sacredchildbeauty/

Linkedin: https://www.linkedin.com/in/tiffany-schade/

Facebook: https://www.facebook.com/Sacred-Child-Beauty-103891538521985

Image Credits
Nick Glover Gabrielle Deimeke Bria Solack