Meet Ying Yi | Professor in Physics & Entrepreneur in Sustainable Fashion

We had the good fortune of connecting with Ying Yi and we’ve shared our conversation below.

Hi Ying, can you walk us through the thought-process of starting your business?
Identifying a Gap or Opportunity: Initially, I observed a gap in the market for custom-fit garments that not only provide superior comfort but also reduce waste in the fashion industry. This realization stems from my expertise in STEM, where I understand the potential of infusion smartphone body scan and 3D knitting technology to revolutionize garment production.

Passion and Expertise Alignment: My background in modeling and physics provides a unique perspective on sustainability and innovation, aligning perfectly with my passion for creating positive change in the fashion industry. Drawing on my knowledge, I envision a business that not only delivers high-quality, custom-fit clothing efficiently but also minimizes environmental impact.

Crafting a Sustainable Business Model: With sustainability as a core value, we carefully designed a business model that prioritizes eco-friendly practices throughout the supply chain, from sourcing materials to manufacturing and distribution. By integrating sustainability into every aspect of our business, we aim to not only differentiate our brand but also contribute positively to the environment.

Building a Strong Foundation: Armed with a clear vision and solid business plan, we take the necessary steps to establish our apparel company. This includes securing funding, developing partnerships with suppliers and manufacturers, building a team of like-minded individuals, and creating a brand identity that resonates with our target audience.

Iteration and Adaptation: As we launch our business and interact with customers, we remain agile and open to feedback. We continuously iterate on our products and processes, incorporating customer insights and technological advancements to stay ahead of the curve and ensure long-term success.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Since earning my PhD in physics in 2011, I’ve been dedicated to sharing the wonders of physics with my students, inspiring them to apply its principles in their daily lives and future careers. Currently, I serve as a full-time professor at Lone Star College – University Park Campus, where I continue to instill a passion for science in my students. Concurrently, my awareness of global issues, such as pollution and waste in the fashion industry, led me to found MY KNITEVER in 2022. Our mission is to celebrate women’s diverse sizes by offering affordable, custom-fit, 3D knitted garments. By pioneering the integration of smartphone body scanning and WHOLEGARMENT technology, we strive to revolutionize the fashion landscape while promoting inclusivity and sustainability.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Houston pulsates with energy and rich history, offering more than just its renowned attractions like the Space Center, museums, and sports events. For a unique and memorable experience, consider exploring these hidden gems:

Mercer Botanic Gardens: With a storied history spanning several decades, this botanical oasis boasts an ever-expanding array of wildflowers. Springtime unveils its true splendor, making it the ideal season to wander through its enchanting grounds.

Saint Arnold Brewing Company: Indulge in delectable wings and pizza paired with locally crafted brews while soaking in panoramic views of downtown Houston. The ambiance and flavors make it a must-visit destination for food and beer enthusiasts alike.

The Woodlands Trolley: Embark on a whimsical journey through The Woodlands, a utopia nestled amidst verdant woods. Hop on the bus near the South Regional Library for a captivating 40-minute tour revealing the hidden charm of this picturesque city.

Boating and Fishing at Lake Conroe: Located just north of Houston, this man-made reservoir boasts over 50 years of history and offers serene vistas and abundant fishing opportunities. Escape the hustle and bustle as you immerse yourself in the tranquility of the lake, surrounded by diverse fish species and breathtaking scenery.

Who else deserves some credit and recognition?
Shoutout to the University of Houston SURE program! Over the 12-week immersive workshop, I’ve had the privilege of experiencing a transformational journey in entrepreneurship. With professors sharing invaluable insights, business school students offering strategic consultancy, and local entrepreneurs inspiring with their success stories, every session was a masterclass in innovation and resilience.

Being honored with the Best Business Award is a testament to the knowledge and skills I’ve gained, particularly in understanding my target audience, refining marketing funnels, and mastering accounting essentials. However, beyond accolades, the true treasure of this program lies in the connections forged with exceptionally talented individuals, united by a shared vision of making our world a better place. Here’s to the University of Houston SURE program for fostering innovation, collaboration, and excellence in entrepreneurship!

Website: https://www.myknitever.com

Instagram: https://www.instagram.com/myknitever/

Linkedin: https://www.linkedin.com/in/yingyi1982/

Twitter: https://twitter.com/myknitever

Facebook: https://www.facebook.com/profile.php?id=61559004170044

Youtube: https://www.youtube.com/@myknitever