We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Aniefiok Eshiet | CEO & Creative Director of Aniefiok Cosmetics

Authenticity. We live in such a fast paced world and a lot of people lose themselves in the mix. Once you lose that realness it tends to trickle down into every other aspect in your life. If you’re going to be around me I need to know exactly who you are as a person, flaws and all, so that the foundation we build off of is solid. Read more>>

Erica Drexler | Abstinence Inspires Millions Founder | Christian Counselor | Youth Minister

The value that matters the most to me is being obedient to Christ. The Lord is my everything, He is the reason why I am here and my goal each day is to do His will and not my own. He wants His children to be obedient and due to His love and sacrifice; I am saving myself until marriage at 33-years-old. I believe it’s the least I can do for the price Christ paid to save us. My mom has always told me that obedience is better than sacrifice and I’m doing both for the Lord. Read more>>

Hava Schultz | YouTube Creator & On-Screen Personality

Being true to myself is one of my top principles because it supports internal harmony and places breadcrumbs on a trail that ultimately leads to fulfillment. Living a life out of alignment creates internal tension. Although I have always known the importance of “[doing] what you love”, for many years I could only see a finite selection of career paths. Therefore, I tried to figure out what I loved among those options. Having a knack for marketing and sales, I liked it enough to select business administration with a focus on marketing as my college major. However, the more I experienced the real deal through internships and classes that lacked the creative assignments I expected, the more I doubted that marketing was my path. I took a lot of courses for my degree that were just okay; I didn’t hate them, but I definitely didn’t love them either. I hadn’t yet felt that special spark people talk about that makes their work feel like play. Almost everything I’d done felt like a grind on some level. Read more>>

Judy Owens | Non Profit Director, Licensed Professional Counselor and Business Owner

The value that matters most to me is generosity. I believe generosity creates a culture of physical, emotional, and spiritual health. If I am focused on how I can contribute to the world around me and what I can give back, then I am not worried about what I am not getting and how to take from the world around me which leads to a great deal of fear and stress. I don’t just want a full cup. I want an overflowing cup that can actually feed and water the world around me. That results in growth and abundance for all. How do I steward what I have been given for increase to bless others? How to I increase the generosity of my words, my thoughts, my time, my actions, my money, my wisdom, etc.? This is one of my guiding principles. Read more>>