Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Olivia Young

It actually started with a very personal moment. In February of this year, I cut all my hair off and decided to embark on my natural hair journey – and honestly, I was completely clueless. I didn’t know where to start, what products to use, or how to care for my new curls. Read More>>

Jill Henderson

I’ve always admired the success of big brand brokerages, but over time, I realized their business models often leave little room for flexibility, creativity, or personal connection. I wanted to build something different — a brokerage that values individuality, innovation, and community over corporate structure. Read More>>

Julian Austin

The inspiration behind starting my business came from a lifelong love of storytelling and a desire to give voice to the often-overlooked. Having grown up surrounded by culture, creativity, and community, I realized that many talented artists — especially artists of color — lacked access to the resources, platforms, and visibility needed to express their art fully. Read More>>

Chris Gillett

I had been a trial lawyer for almost two decades but never really enjoyed it. It was a good living, and I worked with some great people, but my heart was never in it. It never felt like a great fit for my abilities. It’s a long story, but I got into headshots and did it as a side hustle for a while. Read More>>