We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Allen Juneau | Piano Instructor & Composer

I value authenticity in my artistic practice. By leaning into all of the quirks and personality traits that make who I am, I believe that’s a solid foundation for being in quality relationship with myself, friends, clients, and colleagues alike. Especially as someone who teaches piano, it’s important to me to model authenticity to my piano students so that they feel empowered to realize their unique, creative potential as artists. Read more>>

Erony Minix | LMSW (Licensed Master of Social Work)

The value or principle that matters most to me is loyalty because it defines one as a person. Loyalty is EVERYTHING to me because at the end of the day, all one has is connectivity to another person regardless of the relationship and we all need need to KNOW without question that we have at least one person in this world that loves, supports, and “has” us regardless of the circumstances and that they have their our best interest at heart and us for them. One can be the wealthiest person in the world as it pertains to money BUT not have one loyal person in their lives and I can only imagine that it is a lonely existence. So, yeah Loyalty is HUGE to me! Read more>>

SuShana Cole | Author•Speaker•serial entrepreneur •coach

INTEGRITY: IT MATTERS TO ME BECAUSE MY CONSCIENCE WILL ALWAYS BE CLEAR WHILE BUILDING TRUST WITH MY CLIENTS..ONCE PEOPLE TRUST YOU THEY WILL ALWAYS SUPPORT YOU Read more>>