We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are.  Without values and principles to guide you, making decisions can seem impossibly difficult.  Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kimbell Sadler | Artist and Entrepreneur

I really think what matters most is that we invest our lives into giving, creating, sharing, caring, believing, and loving. I think that’s how we manifest meaningful existences. I try my best to create a compassionate and joyful life, and one way I do this is through art. I started an art business so that I could share my passion and love for art with others and hopefully make other people’s lives a little brighter. Read more>>

Amanda Zappler | Artist and Human

For me, kindness is the most important principle. I believe that it is my responsibility to contribute to and actively create ethical and moral harmony in the world in order to produce a just and functioning society. It is my belief that through cultivating an ethical personal life I can attempt to influence society. If living with integrity on a personal level is what is needed for a ethical framework on a societal level, then I am obligated to do so. I feel that kindness is a guide for all behavior. I also feel that we must extend kindness and compassion to all living things. Read more>>

Kendra McClaine | Owner & Lead Esthetician

The values and principles that matter most to me are integrity, honesty, and great customer service. Honesty and integrity are important to me because it is what I expect from others. In order to receive what you want in life you must give those things. I want my family, friends, and clients to trust me, my words, and my actions and the only way I know how to accomplish this goal is to be the example. Great customer is the key to any successful business. I pride myself with going above and beyond to meet my clients needs. Read more>>