We had the good fortune of connecting with Sergio and we’ve shared our conversation below.

Hi Sergio, can you walk us through the thought-process of starting your business?
One evening, as I sat surrounded by my art supplies and a collection of vibrant makeup palettes, an extraordinary idea struck me. I envisioned a unique fusion of my two greatest passions: the expressive world of art and the transformative power of makeup. This spark of inspiration ignited a deep desire to explore how I could turn this creative vision into reality. After countless hours of research, experimentation, and dedication over the span of two years, the dream finally came to fruition, and thus, Artonit Cosmetics was born.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art embraces the surreal, often highlighting the essence of women. The characters emerge from my imagination, and as I paint, I weave their life stories into each piece. My style is distinctive, as I frequently depict them on a sofa, with a window in the background and birds nearby—especially cardinals, whose nurturing nature fascinates me. I’ve been painting since childhood, honing my craft under the guidance of Rechany, a renowned artist. Recently, my time in Florence, Italy, reignited my connection to my God-given talent.

I never envisioned becoming a cosmetic brand owner; I initially aspired to be an actor. Life’s realities shifted my path, driving me to seek financial stability. Initially, I viewed makeup as superficial, but I soon discovered its profound ability to uplift spirits and boost self-confidence.

My journey has been enriching, filled with invaluable lessons. While the road hasn’t been easy, each experience has shaped my character. I’ve learned that there’s no set formula for success or overcoming obstacles; it’s the journey itself that defines each individual.

I want the world to see that my brand reflects my personality and soul. Every product is crafted with deep thought, as I strive to create not just makeup, but meaningful experiences—portable pieces of art that embody who I am, inviting you to carry a part of that with you.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Houston is a treasure trove of amazing places to explore, making it quite the challenge to narrow down the options when a friend comes to visit. One of my favorite spots is the Butterfly Museum at Hermann Park, where vibrant butterflies flit about in a serene setting, creating a magical experience for visitors of all ages. After that, I’d recommend wandering over to The Menil Museum, a small gem that boasts an impressive collection of art, from ancient to contemporary. For a delightful brunch, we could enjoy the relaxed atmosphere and delicious fare at The Menil Bistro, which perfectly complements the museum visit.

If my friend is traveling with children, a trip to CityCentre would be a fantastic choice. It features a mix of entertainment, dining, and outdoor play areas that cater to families. After indulging in some family fun, we could venture to The River Oaks District for some glamorous shopping. This upscale destination is lined with chic boutiques and designer stores, making it ideal for a stylish afternoon filled with browsing and delightful lunch.

No visit to Houston would be complete without a trip to the NASA Space Center, an awe-inspiring experience that offers a glimpse into the wonders of space exploration. The engaging exhibits are captivating for all.

When it comes to dining, Houston has a plethora of incredible restaurant options to satisfy any palate. I absolutely love Hudson’s, where the food is always great and flavorful. Barri offers an authentic taste of Italian cuisine that’s hard to resist, while Zanti’s brings a mix of hearty and delectable dishes to the table. For those who crave seafood, Pier 6 is a must-visit; their dishes are not only fresh but delicious. The list of fantastic eateries goes on and on, ensuring that there’s always something exciting and entertaining to experience in this vibrant city.

Who else deserves some credit and recognition?
II want to dedicate this shoutout to Orlando Castellanos, who has supported me through all the highs and lows of my journey.

Website: https://www.artonitmakeup.com

Instagram: https://www.Instagram.com/artonit

Facebook: https://www.facebook.com/artonitcosmetics

Youtube: https://www.youtube.com/artonitmakeup

Other: https://Tiktok.com/artonit

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