We had the good fortune of connecting with Regina Toliver and she shared her ecommerce insights with us below.

Regina, thanks for joining us again!  This time we’d love for you to talk to us about selling online and being an ecommerce entrepreneur.
Yes, I sell all of my products online. What has worked extremely well is that I get to manage my products and point of sales with almost no error. Customer orders automatically come straight into my order database from the website. Using the analytics and reports are also very helpful. This tool is amazing, you can keep track of the website traffic, sales, insights, etc. I think that selling products online will save you money with operational costs. You don’t have to rent retail space or pay utilities. It also reduces the cost of order processing. I feel that it’s one of the fastest, safest ways to complete a transaction. Whatever route you choose, make sure that it is from a strategic view.

And for folks who might have missed our prior interviews, can you quickly give a brief summary of your business?
I own an online apparel and cosmetic business. We offer some of best products online with great customer service and fast shipping-tees, hoodies, racerback tanks, etc. and cruelty-free cosmetics. Also new whipped body butter!