We had the good fortune of connecting with Amy Rollo and we’ve shared our conversation below.
Hi Amy, is there something that you feel is most responsible for your success?
Being in the counseling field, I knew creating the “right” brand was everything. For many, there is a hesitancy to seek counseling, as some believe it means something is wrong with them or their relationship. We wanted to make sure that our brand indicated that counseling was for everyone, no matter the age, stage of life, or difficulty. One of the first things we ditched was the old school mantra of the counselor being the expert, cold and distant. We have a motto with our team of “human first.” We believe that we can’t be an effective counselor without bringing our entire humanness into the room including empathy, emotions, and authenticity. We are down to earth and real. While we love to listen and nod, we know you aren’t coming in just for the occasional head nod. We are fully present and engaged. We see the process a bit like a team where we are cheering you on with life decisions, but also fully supporting all the ups and downs. Our “human-first” is shown throughout our social media presence, as we normalize the human struggles instead of pathologizing. We believe that anxiety and depression are part of the human struggles, we all have a search for meaning, every relationship needs to put in the work for success, and every child could use some help managing emotions and learning coping skills. We believe that counseling is just like going to the dentist or any other regular appointment because our emotional health is important, and we know doing the work actually works. People can read through superficialness. Our authentic and human-first brand has helped us grow from a one-person counseling team to 10 therapists in 3 short years.
What should our readers know about your business?
Heights Family Counseling is a boutique counseling practice located in the Houston Heights and surrounding area. We believe that we could all use support at any stage of life, so we specialize in play therapy, child counseling, teen counseling, adult counseling, anxiety and depression treatment, sex therapy, and couples therapy. We literally do it all… almost. It’s so fun having therapists with different specialties. We are always collaborating and able to support the entire family. For instance, we might be working with a couple in marriage counseling while their young child receives play therapy. We are most proud of what we do and how we do it. It’s amazing being part of the transformational process and witnessing growth and healing. We make sure we continue education to be experts in our craft because we don’t take our work lightly. The biggest challenge that we’ve had to overcome, like many, is Covid_19. In a matter of days, we were forced to figure out how to offer our service virtually. It wasn’t easy and many of us were struggling just like our clients with fear of the unknown. But we just kept moving and figuring it out as we went, and it’s been a smooth(ish) transition during the pandemic. We’ve kind of learned to just roll with the punches. That we can’t plan everything and sometimes you just need to figure it out on the go. www.heightsfamilycounseling.com
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Okay, I love dining and I have a love for sushi. I’d probably hit up my favorite sushi restaurant (Nobu and Uchi are at the top of the list) and find a bar in the Heights for some wine after dinner… I guess I’m imagining this being a post-pandemic adventure! It’s honestly been so long since we’ve been out and about in Houston that I forget my favorite places. I love sports, so I might hit up Loft 18 or go biking on the bike trails.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It’s always trite, but my husband, Chris, is always my first shout-out. He’s been with me through undergrad, 3 graduate programs, a cross-state move for a job, and countless sleepless nights helping me plan my next business adventure. He’s my biggest supporter. I also couldn’t do any of this without the HFC team. Many of the counselors have been with me since undergrad as interns and are the most amazing people. Our team is constantly laughing, sharing stories, and taking care of each other. I can’t imagine having this practice without each of these amazing therapists and our support staff.