We had the good fortune of connecting with Antonio Sanchez and we’ve shared our conversation below.
Hi Antonio, we’d love to hear about how you approach risk and risk-taking
To me, risk can be good or bad. People seem to associate risk with only the negative things, but the risk of doing something and the risk of not doing something is just the fear of the uncertain future. To me, all the future is uncertain so I dont focus too much on the negative thoughts which sometimes cloud my thinking. Sometimes you want to be sure of everything that will happen, but I have learned that not all plans go as you think they are. Risk is a balance which can take you to wherever you want to go. The question is… will you jump to the uncertainty of life with an appetite of adventure and curiosity or with a mind full of fear and doubt. Pursue your goals! Have fun with it, and enjoy the ride!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
OIC Digital – Digital Marketing and Consulting . We are a 100% digital marketing company. Our primary services revolve around social media marketing, web design, seo, digital asset management, paid ads and consulting. The easiest way we have grown is through our transparency, honesty and continuously looking for ways to better the performance of our clients. Our current bragging right has been our new e commerce development and management service. We have been able to bring in over a million dollars in sales for our clients within the first year of our management operations. I started OIC Digital after working at a bar with my friend David. We were working in a small hotel bar and a lot of small business owners would come in to the bar. I sucked at being a bartender but I could pretty much start a conversation with everyone who came to the bar. All i knew about bartending was popping caps off beers and serving shots so that is all I would offer the guests. Most of them thought it was funny and we would end up talking about business. One of the bar guests asked if I could build him a website for his flooring company. I told him yes and then 2 months later I was making more money from freelance work than from the bar so that is when I decided to go in to business full time. From there I had a lot of ups and downs but each year I had more ups than downs. Its been a fun and crazy ride but I love it. Business has never been easy, some people just make it look easy. I wouldn’t be here without the help of friends and college buddies. I have learned many lessons in business and life from all the years I have worked. One of those lessons is ” What is your motivation? ” Sometimes you want to go to business, get rich and buy a luxury vehicle, but I think there is more to it. Why not go in to business, get rich, donate to non profits that will better the local community and then buy the luxury vehicle. Being in business and having the blessing of being successful gives you the option of helping everyone around you. Legacy of kindness is very important to me. My plans are to work with meal delivery non profits for kids and helping out at teenage homeless shelters this year. Im not perfect, but I try to do my part. When it comes to by brand / business OIC Digital I want everyone to know we are here and we are ready to work our butts off for you and your company. everyone who works with me loves their roles. Love is a powerful thing, happy to have the team I have working with me. About me, Im still kinda young so I dont really know what to tell about me, just that I love what I do and the daily challenges of my industry keep me happy, entertained and excited.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would definitely take them to El Tiempo Cantina, Tony Mandola’s and Laurenzo’s Restaurant. For a night experience I would go to Toulouse and then to Loch Bar. Those are my spots and they never fail. After that we would go to the Houston Zoo and then visit a museum or an art gallery. Buy a small art piece to remember the trip and then walk around in the Galleria or the Gardens by Rice University.
Who else deserves some credit and recognition?
Shoutout to Juan from El Tiempo Cantina, Rafa from Iten.co, and my friend and mentor Mark.