We had the good fortune of connecting with Danielle Matthews and we’ve shared our conversation below.

Hi Danielle, we’d love to hear about a book that’s had an impact on you.
I am currently re- reading a book by Rachel Rodgers called ” We should all be millionaires”. I am re- reading it for the 3rd time. It is now on audible so it plays as I am working. This book is literally transforming my life. All of the things that I have been wanting to accomplish and strive for that I told myself I was not qualified to do, or to believe for, she is illuminating every barrier, doubt and feeling of insignificance. This book literally gives women, especially women of color, the right to believe bigger, and by bigger- I mean million dollar dreams bigger. I know that I will be a millionaire and this book has challenged my thinking and helped me to focus in on my goals.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I was at what I thought was the height of my entrepreneurial journey a few years ago. My brand was recognized on tv and my social media was starting to thrive. Then, my world came crashing down when I received a cease and desist letter.
accusing me of trademark infringement. I was devastated. I had spent years building my brand and I legally had no rights to the name that I built. It was at that time, that I knew I needed to elevate, do my research and take my business to another level. I spent countless hours in Barnes & Noble researching trademarks and the process. I decided on a new business name, trademarked it myself and built my own website. I knew from that moment that my business would be to help other women like me, to properly structure and build their brands. I kept showing up for myself and my business, and in 2020, during the height of the pandemic, I had my first 5 figure month! I was ecstatic. This continued for months and eventually my brand reached six figures. The key to my story is consistency, focus and determination .

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m definitely a city girl, born and raised in New Orleans. There are so many amazing places to visit in New Orleans. The first stop would be to New Orleans East to my favorite snowball stand, Rodneys. I would order a wedding cake snowball with condensed milk and a bowl of nachos with cheese and peppers.

Then we would visit Downtown New Orleans, take a stroll to City Park to sit under a huge oak tree. We would take the street car down historic Canal Street, to visit some of the best shops . Walking in Jackson Square, we would check out the local artists and street performers. We would eat beignets from the historic French Market and then take a tour of the Ninth Ward, where I am from. We would visit the spots where the levees breached for Hurricane Katrina and also see how underdeveloped the city still is.

Who else deserves some credit and recognition?
Losing my mother at the age of 29 had a significant impact on my life. It was so hard learning to navigate life without her, but I vowed to be the support that I needed to those in my circle. I would have to shoutout my best friend group, The BFC for loving me and allowing me the space to get it wrong until I got it right. My spiritual parents for loving a girl from the gutter like me and giving me the grace to perfect my gifts and most importantly to my children, Bryce, Bryleigh & Jaial- for being ever so gracious as to share their mommy with the world.

Website: www.daniellejmatthews.com

Instagram: ipraypretty

Twitter: ipraypretty

Facebook: Danielle Matthews

Image Credits
Felecia T. Simpson Nelson Cosey Christian Cummings

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.