We had the good fortune of connecting with Dericka King and we’ve shared our conversation below.
Hi Dericka, can you share the most important lesson you’ve learned over the course of your career?
That patience truly is a virtue and if you truly want something, success in my case, you will work hard even with the odds against you, you find a way! Also, that personal and business credit is very important and not every “no” means no sometimes it simply means delayed, in which I see it as more time to learn and grow as being an Entrepreneur is trial and error.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Estella’s is a bakery that specializes in Southern, scratch made desserts, in which we boast our soy free vegan desserts. One thing I noticed was that many bakeries do not cater to vegans or even those with dietary restrictions. Estella’s wanted to create something that everyone could enjoy! I love to bring my client’s vision to life when creating birthday cakes or any dessert really, especially those whom are vegan or have diet restrictions. I am proud of my company’s success and future. We are launching the grand opening for our vegan bakery food truck sometimes late Spring 2022, so I am super excited about that! I have been able to grow my business by marketing, word of mouth, and with hard work and dedication. Owning a business is not easy and if it was everyone would be doing it. There will be a lot of long nights, crying, and stressing as things will go wrong even with everything going good. There will be days you make your monthly goal in a day and there may be weeks you go without making a dime, stay focused! My business is named after my late Grandma, who transitioned in March 2018, and so that itself motivates me to keep going because I never ever saw her complain or give up. My best advise would be to remember the goal, keep tunnel vision, and stay the course. The most important lesson I have learned as a business owner is that nothing comes easy and you need good personal credit and business credit to really scale up and grow big! Estella’s aims to bring families together over delicious desserts through love and health awareness.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There is so much to do here, I honestly would not plan I’d just do things by impulse (LOL). We’d definitely visit the Rooftop Cinema, Kamp Houston, Mo’Better Brews, Taste Bar, bowling, the African American Museum, the butterfly museum, and Waugh Bridge. For shopping, we’d definitely hit Galleria Mall and I love H-E-B.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to give thanks and praises to my mom! My mom has been my biggest supporter and help especially since starting my business. I can not say thanks enough because anytime things get hard, she always pushes me or jumps in to assist me. Everything that I do, I do with the hopes of putting my family in a better place. Moreover, I promised my Grandma Estella, my mom’s mother, that I’d take care of her. I owe her that much because we have been through so much together.
Clouded Visuals- Jacorri Washington