We had the good fortune of connecting with Kayla Nicole and we’ve shared our conversation below.
Hi Kayla, can you walk us through the thought-process of starting your business?
My idea to pursue my own business came from working in a male-dominated industry all throughout college. Feeling overworked and underpaid, I started to pay close attention to what went into the entertainment and event industry. I soaked up everything I could in three and a half years. I often felt overlooked and too aggressive as the only female, but I always knew that I was more than capable of pulling off the same events-and bigger ones! While I’m grateful for the males who introduced me to a lifelong passion, I knew a long time ago that I wanted to call the shots. I got tired of being told to dim my light for others in the room. I wanted to own the room, I wanted my own platform to serve different communities on! Thus, I branched off and started kNicole PR|kNicole The Brand.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
kNicole PR or kNicole the Brand, is all things creative marketing. I specialize in event coordination, project management, and creative content curation that ranges from-social media content, to marketing campaigns, to event marketing. What sets me apart from others is my passion for what I do. I started in this field back in undergrad and my love for what I do has only continued to grow! I can truly say that I put my heart into what I do and it shows in the quality of my work. Since relocating to Houston from Mississippi, I have accomplished a lot, and it’s fair to say that I have a lot to be proud of. I am most proud of my growth. I have taken a college side-hustle and turned it into a full-time business. I have built a brand from the ground up! Where I’m from, the event industry is male-dominated, so for me to have worked with people like Terrence J. and Da Baby, in such a short amount of time, is major. I’m grateful for the experiences so far, and excited to see what the future holds. It hasn’t been an easy journey at all, there have been a lot of no’s, a lot of closed doors, and what seemed like “missed opportunities.” In spite of all that, I rest assured that what is meant for me will always be, and I welcome new opportunities. If I could tell the world anything about my brand and my story, it’s to simply ‘let God do His thing!’ “pray. drink water. get money. and MIND YOUR BUSINESS.” A saying that I live my life by and a quote that I like to call the #RecipefortheLifeofaHappyHustler. And in short what they both mean to me is just that ultimately, God is in control of it all anyway. My business plans don’t start without consulting Him (prayer) because anything He’s not apart of won’t last. There have been tons of times when I felt defeated throughout entrepreneurship, times when everything that could go wrong for a business-owner, have! There have been days when I felt like I was in over my head, but on each of those days, God still made a way for me to come out on top. If it were up to other’s I would’ve given up a long time ago. I used to be called too aggressive (in a male-dominated industry), I used to be told to “tone it down.” Now I am able to be exactly who I am, in much bigger rooms, and paid for it! So for anyone reading this, my advice is simple-keep going and trust God’s plan for you! Don’t be afraid to be who you are and who you are called to be, because what’s your’s can only find you when you’re being YOU!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m still fairly new to Houston, some might say, but a few of my favorite spots in the city are Secret Garden, Chapman & Kirby, and Wonder Bar. If my girls came in town for a week, where would we begin our shenanigans? Well, Lost & Found has amazing drinks, so they’d definitely be one of our stops. I’m a big kid at heart, so Andretti is always a good time! I couldn’t let my friends leave town without visiting the Art District and checking out the cool art. We’d probably take a bike tour through Third Ward and make our way downtown. And you can’t go downtown and not stop at Frank’s Pizza! I enjoy wine and nice views, so one of their nights in town we would have to spend at Erma Rose Winery in Katy.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would have to dedicate my shoutout to my family, as a whole. They are about 400+ miles away, 8 hours, but they support me wholeheartedly in every endeavor. I have an infant nephew, who I miss a lot of moments with, to work and build my brand. The understanding, love, and reassurance that comes from my family definitely keeps me going. If I ever lose sight of why I’m working so hard, my family is a constant reminder of my why and my who! This Shoutout along with all the long nights and missed holidays is for my family!