We had the good fortune of connecting with Ondrey & Mia Lawson and we’ve shared our conversation below.
Hi Ondrey & Mia, can you walk us through the thought-process of starting your business?
We’ve always been kind of “serial entrepreneurs” in the sense that we have had several business ideas in the past that we’ve either paused or let go because of time restrictions and other life moments. This particular idea came along during a simple trip to an outlet mall when my wife purchased herself a cup of Italian Ice from a booth and I tasted some for the first time ever. I was blown away by the flavor and consistency, which she tried to tell me about up front, but I was reluctant on initially. I asked her rhetorically, “Why haven’t I ever had or heard of this dessert before?!?” The fact that Italian Ice is not a popular concept down South like it is in the Eastern parts of the US, and that it is always hot/humid in Houston, seemed like the perfect making for a great business opportunity!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Phrostbite Italian Ice is not your average “Phrozen” dessert. Our premier dairy-free and fat-free treat perfectly pairs a soft, smooth ice cream-like consistency with richly infused fruity flavors. With its air beaten texture and mouth watering taste, one can’t help but to indulge in the delicious sensation it brings your sweet tooth!
We are Houston’s premiere mobile Italian Ice cart and we are here to serve refreshing and tasty desserts to people all over the city! We offer mobile catering, popup vending and delivery services for corporate and personal special events.
With our various fruit infused flavors, there is something for everyone to enjoy. Follow us on social media to see our locations and catch our special release flavors!
We started with an idea that Italian Ice should be enjoyed by everyone in Houston. We put in about 6 months of work creating and building the brand, sourcing the right materials, learning and understanding the mobile food business, and preparing to launch and scale to finally go live in June 2021. With both of us working full time jobs, it has been a struggle to grow the business, but we have become very efficient with time management and use calendars and schedules to get everything accomplished. We just want everyone to know what we offer in terms of services and how delicious our product is!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Best Burger: Hopdoddy Burger Bar Best Brunch: The General Public, Breakfast Klub, Snooze
Best Steak: Taste of Texas, B&B Butchers
Cool Hang Out: Axelrad, Around the Corner, Belle Station
Parks and Outdoor: Discovery Green, Herman Park, Buffalo Bayou
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We would like to shoutout our family and friends for always being there to bounce ideas off of and support us in our “serial entrepreneurial” efforts. We would not be where we are today if it was not for them, and for that, we are forever indebted and grateful!