We had the good fortune of connecting with Orit Lagnado and we’ve shared our conversation below.
Hi Orit, what was your thought process behind starting your own business?
I have loved photos and photo albums since I was a little girl. Being the child of immigrants, I only saw my extended family on summer visits so photos were incredibly important to me. A friend approached me asking for help creating photo books for her children. Her printed photos were unorganized in bins and her digital photos were on multiple computers, SD cards, and phones. She felt overwhelmed at the thought of it all and guilty that her children had no photo books of their childhoods. Through working with her, seeing how relieved she was to have the project taken off her shoulders, and watching her family enjoy reminiscing through the photos, I fell in love with organizing photos and making photo books for others. Right after Hurricane Harvey, I had so many people calling me because their photos got wet and they wanted to know what to do. I saw so much loss and devastation. Furniture can be replaced but photos cannot. I realized that as important as our photos and memories are, they end up going on the long list of things to organize someday. My goal is to help people prioritize their photo collection and educate them on proper storage and backup. Photos are meant to be enjoyed, not just stuck in a box in the closet or on a hard drive but so many people, especially busy moms, are simply overwhelmed.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I think the biggest factor behind my success as a photo organizer is my passion. At the heart of everything I do is my excitement for helping people to preserve their memories and protect their photos. Whether I am working with a client 1:1 or creating free lessons and advice on Instagram for the do-it-yourselfers I am absolutely passionate about proper photo organization, storage and backup. Personally, I love hearing stories about my grandparents and ancestors but the only way that future generations will have those stories and the photos that go along with them is if we record and preserve them today. I am most proud of the online course I recently wrote to help busy moms follow an easy system for organizing and backing up the digital pictures on their phones. I have found that this is a huge issue for many people – they simply don’t know how to manage the multitude of photos coming in on a daily basis. One lesson I have learned through my work is you can never have too much patience! Especially in the digital world, there can be glitches and things that don’t always work the way you expect them to so having the patience to problem solve and figure things out is crucial. Technology is also constantly evolving and changing so having the patience to constantly learn and stay up to date is important. I pride myself on treating my clients’ photos as carefully as I would my own. I get very invested in the families I work with and really get to know them in great detail through their photos!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The first thing we would do is head out for some Tex Mex! There are so many places to choose from but Chuy’s is probably my go-to for some fajitas and margs. I love the outdoors so going for a walk at either Hermann Park or Memorial Park would definitely be on the agenda.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely my family. My husband, children, and parents are all my biggest cheerleaders. They are always so supportive and encouraging of me.
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