We had the good fortune of connecting with Parveen Charania and we’ve shared our conversation below.
Hi Parveen, what was your thought process behind starting your own business?
Me and my daughters’ thought process behind starting our own business came from our passion of making handcrafted bath and body care products. It all started 14 years ago when my oldest daughter, Saara, was struggling with very bad eczema as a child. The doctor told me not to bathe her with soap because the harsh chemicals and fillers it contains can make eczema worse by irritating the skin. That wasn’t a solution for me because children can be very messy and need to be bathed with soap. Then when my twin daughters were born with sensitive skin I started educating myself about eczema, sensitive skin and soap. After learning about the cold process method and attempting to make my own soap, I finally came up with the perfect formula using the best quality, skin loving ingredients. I saw wonderful results with my daughter’s eczema after continuous use of the soaps I made. Seeing her results encouraged me to make more products for personal use and to gift to family and friends. Time passed and the idea of starting a business still hadn’t come to mind. As my three daughters grew older they were intrigued seeing me make soaps and decided to join me in making products. It soon became our hobby to make bath and body care products for ourselves and family to enjoy! More family and friends requested our products as they were also in need of a product that doesn’t contain toxic and harmful ingredients. My daughters and I always looked forward to making more products and were thrilled to hear that our products were helping others too. This lead to the thought of sharing our creations with others who will enjoy our handcrafted bath and body care products just as much as we do. We wanted to offer our creations to help others in need of a product that doesn’t contain toxic and harmful ingredients. In 2021, we launched Sofizi Trio to share with others the handmade products that helped our family.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a family owned business working together to accomplish what we believe in. Sofizi Trio was established to offer a solution to common skin concerns with our handcrafted bath and body care products. Our passion of creating handmade products comes from a personal experience of when we first created them as a solution to our own skin concerns. We take pride in our effectual products that also provide luxury and convenience to bath time and body care routines! Sofizi Trio products are made with the most care and are perfected after hours of research and formulating. We assure our customers quality and freshness in our products as we only work with reliable suppliers for ingredients and do not stockpile on products. We’re passionate about what we do and continue to share a positive experience with our customers and community by providing the best quality products, accurately describing our brand with transparency, following fair trade guidelines, and operating with excellent customer service. Part of our brand mission is to continue handcrafting bath and body care products without toxic and harmful ingredients by avoiding the use of chemicals in our products.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Culture is an important part in our community and Houston is such a diverse city. The artisan markets in Houston are put together bringing cultural diversity, displaying handcrafted products, supporting fair trade, and connecting with the local vendors behind these goods. If there’s an artisan market happening in the area we cannot miss out on the shopping, food, and entertainment the event brings. There’s also The Galleria which is the largest mall in Texas with more than 300 stores to shop at and many brands to choose from. There’s something for everyone here and on a day off you can enjoy a visit to The Galleria to hang out. Of course after a long day we’re all looking forward to dinner. We usually take our family and friends out to eat at Shogun Grill & Sushi Bar for Japanese food or Gringo’s for Tex-Mex. One great place in the area to visit is The Houston Zoo. The Houston Zoo is a fun and knowledgeable experience visiting the lions, giraffes, elephants, gorillas, and many more wonderful animals.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I dedicate my shoutout to my daughters. I started making soaps because of Saara’s eczema and these products lead to Sofizi Trio. She encouraged me to start my own business for our handcrafted bath and body care products. Saara showed me her full support running Sofizi Trio and helps with managing our social media and website, designing the labels you see on our products, and taking product photos. Fiza and Ziya’s creative mind and artistic skills are an important part of Sofizi Trio. They design our product ideas digitally, come up with product names, and manage our booth at the pop up events and markets we vend at. My three daughters are an important part of my life and I’m forever blessed to have them.