We had the good fortune of connecting with Laura Biolo and we’ve shared our conversation below.
Hi Laura, is there something that you feel is most responsible for your success?
I founded Laly’s Bakery in late 2019, as a way to earn some money while I couldn’t work. I always loved American style bakery (I’m from Italy and there’s very little of it over there!), so I started selling all kind of cupcakes, cakes and fondant work, cakepops.. pretty much anything my clients would ask for. A couple of months in, I found a picture of some fall sugar cookies and wanted to try my hand at it. This is where my biggest passion was born, unexpectedly. In may 2020, I realized creating cakes wasn’t making me as happy as sugar cookies.
I needed a “re-brand” and had to choose whether the road to baked goods was at a finish line or whether I wanted to make something more of it.
This is where my business got serious, I decided I would only offer sugar cookies, I chose what my target audience would be, and what kind of product I’d be presenting to the public.
I was letting my clients determine the kind of business I was going to lead, and that’s no way to success.
Once I put my love for sugar cookies on the pedestal, everything came together so seamlessly. I am now able to give my all to each and every client that comes my way, doing what I love most.
This is, in my opinion, the most important factor behind a successful brand and business. Once you prioritize what you are truly passionate about and give your all to it, people around you will appreciate your work and your business will be able to flourish.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I always say I don’t create my products for my clients to eat, rather for my clients to gift. My creations are custom tailored from the design of a cookie set, to its packaging. I want my clients to have an experience by purchasing my cookies, and to have something they’ll be confident will have a “wow’ factor when gifting. We are the only sugar cookie bakery that offers over 35 flavors of sugar cookies. Often I organize themed pop-ups where my customers can shop their favorite movie, holiday and more in the form of sweet treats.
I wasn’t easy to get to where I am now, lots of trial-and-error and a huge learning curve. I take many classes to improve or learn new skills applicable to cookies, social media studies and photography courses. I have a bachelor degree in Marketing, which has been very useful- however, there were so many different skills in owning a business that were pretty much new to me. Whenever I failed at something, I would try again the next day. And keep trying!
Although selling cookies started almost as an accident, the business was built with love, dedication, and confidence. I put my all to everything I do, which is why I’m confident in the quality of the products my customers receive from me, I love that I can build relationships with my customers and be part of their most special events and life celebrations. I know my job is done when my cookies put a smile on their face, that’s all it matters.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am a sucker for farmer’s markets. I love to go as a vendor and as a customer. Supporting small businesses is something I have been prioritizing in the past few years, especially since I’ve been owning one myself. Seeing what fellow business owners create mesmerize me. You can truly find anything and everything at these markets, knowing all products are made with love, in small-batch, by a real person. I love finding products and ingredients I can add to my own sugar cookies, so I’m always on the hunt for new things. Saturdays is when most markets take place. I recommend the Katy’s Farmer Markets, and the Texas Artisan Markets, which mostly take place in Kinwood.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband Floyd has been my rock and #1 supporter since the very beginning. He was also the first person to invest in my business, trusting my vision. My parents, even from over 7000 miles away, have been a major support, especially on social media. And of course, without my customers Laly’s Bakery wouldn’t exist. They are those who directly supported, promoted, recommended my business and made it grow into what it is now!