We had the good fortune of connecting with Sarah Sed and we’ve shared our conversation below.
Hi Sarah, what’s something about your industry that outsiders are probably unaware of?
Axe throwing is easier & safer than you think! The top two comments/questions I get are “I’m not coordinated, I’ll never be able to stick it” and “Beer & axes, that sounds safe. First, we let first time throwers know that axe throwing is all about throwing at the right distance from the target and at the right release point. Coaches are trained to help people find their sweet spot and adjust their throw. Almost everyone sticks it at least once before they leave. The coaches are there to help, don’t be afraid to ask! Second, beer and axes do mix! Coaches closely monitor ranges and are TABC certified. No one is allowed to throw while intoxicated. Everyone is just there to have a cold one and chuck some axes. We also have a bar with beer, wine and nonalcoholic beverages on site at both our Bellaire & Katy locations!
Let’s talk shop? Tell us more about your career, what can you share with our community?
What really sets us apart from the others is our experience in the axe throwing industry. As the first axe throwing facility in Texas, we were on the forefront of the axe throwing wave and have had the time to figure out what works for us and try different ideas and improvements. We’re constantly adapting and taking feedback from customers on how to improve our facility and the customer experience. We have had one of the largest axe throwing leagues in the world for multiple seasons. I personally love building relationships with throwers who are passionate about the sport. Taking the time to help people improve their throwing skills is a very rewarding part of my job. Even if someone only comes to throw with us once, getting them to stick the axe before they leave is always my goal. The excited look on their face when they hit their first bullseye is priceless. Our success is a result of a lot of hard work and a hands on approach to running Houston Axe Throwing. Taking an active interest in our small business has helped us to weather Harvey and the current pandemic. We’re not out of the woods yet, but we’re hopeful for the future.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My top places/activities in Houston (Other than axe throwing): 1- NASA 2- Escape rooms 3- Hermann Park 4- Line dancing at Wild West 5- Steak special night at Red Lion Pub 6- Trivia night at Maple Leaf 7- Jeni’s Splendid Ice Creams 8- Astros game 9- Sand volleyball at Wakefield Crowbar 10- MFAH
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We owe a lot of our success to the axe throwing community. Especially the World Axe Throwing League affiliates, who are a great resource and support system. We always can find multiple people willing to answer questions and help guide us. Now that we are a more established business, and I am on the World Axe Throwing League advisory council, we use our knowledge and experience to pay it forward to other people in the community. Whether it is a new thrower looking for advice on what axe to buy or owners looking for recommendations on ticketing services, there’s always someone who is willing to jump in and help.